Analytics Manager

Location: London, hybrid (this role could also be based in Nottingham)
Salary: From £53k+ & 10% discretionary bonus
Level: Manager

About the Role

We are looking for an Advanced Analytics Manager to join our Boots Media Group team. In this role, you will lead the evolution of BMG’s insight and measurement proposition, using Boots’ first-party data to unlock incremental value for Boots and its brand partners. You’ll shape advanced analytics solutions, drive innovation in measurement, and ensure high-quality, actionable insight that strengthens client relationships and reinforces BMG’s credibility.

If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be the right role for you.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.

We’re proud to be ranked the #1 Best Marketing and Media Agency and to have received World-Class accreditation from Best Companies.

• 10% discretionary bonus

• £1,800 yearly wellbeing fund (on top of your salary!)

• Free Headspace subscription

• £500 yearly “Learning Fund” for learning

• 4 extra Wellbeing Days off per year

• 4pm finishes every Friday

• Flexible and hybrid working

Explore all our benefits here

Are We What You’re Looking For?

We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team.

This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!

A Little Bit About You

You’ll bring:

• Experience in marketing effectiveness and advanced analytics techniques, including forecasting, regression, segmentation, and machine learning

• Experience working with customer-level and first-party data at scale

• The ability to lead, manage, and develop high-performing data science or analytics teams

• Excellent communication skills, with confidence translating complex analysis into clear, compelling stories for non-technical audiences

• The ability to build credibility and trusted-advisor relationships with senior stakeholders and clients

• Organisational skills, with the ability to manage multiple complex projects and priorities simultaneously

• A forward-thinking, curious mindset and a passion for innovation and continuous improvement

• An understanding of data pipelines and warehouse environments, with the ability to collaborate effectively with data engineering and platform teams

• Familiarity with digital measurement tools and platforms such as Google Analytics or Criteo is a plus

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

What You’ll Be Doing

Your days will be dynamic. You might find yourself:

• Leading, managing, and developing a team of Data Scientists, setting clear priorities and driving new applications of Boots’ Advantage Card data

• Creating advanced measurement solutions across predictive analytics, causal modelling, and optimisation

• Defining and sharing roadmaps, learning agendas, and innovation plans with senior stakeholders at Boots and BMG

• Demonstrating how advanced analytics can unlock commercial growth and competitive advantage

• Overseeing the delivery of advanced analytics and insight projects, including campaign effectiveness, omnichannel measurement, and customer-level analysis

• Acting as a strategic analytics partner to clients, leading conversations around business goals, measurement challenges, and insight opportunities

• Identifying and developing deeper metrics and measurement solutions for existing and emerging channels

• Elevating the quality and impact of BMG IQ deliverables to drive strong client feedback and long-term value

Our Values:

Stay honest. Stay hungry. Stay foolish. Have fun.

Explore what that means to us here

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