Director, Data Licensing & AI Growth Marketing

Position: Director, Data Licensing & AI Growth, Business Solutions Division

Reporting to: Senior Director of Marketing, Business Solutions Division

About the Opportunity:
We are seeking an innovative Director of Content Growth to lead the marketing strategy for the Data Licensing & AI Business within our Business Solutions Division. This role will focus on creating and implementing a growth-oriented marketing strategy, with an emphasis on lead generation, customer acquisition, and retention across multiple customer segments. Working closely with the Revenue Lead and Head of Operations for the Data Licensing & AI Business and cross-functional teams, including Customer Advocacy, Product Management, and Marketing Operations, this role will play a pivotal part in driving growth and ensuring the effective execution of targeted marketing initiatives.

This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutions. The ideal candidate will be comfortable developing high-impact strategies, identifying market opportunities, and working cross-functionally to bring those strategies to life and possess a deep understanding of the AI training data market, AI and ML technologies, trends, and applications.

The Day to Day:

• Strategic Marketing Development: Define and drive the overarching marketing strategy for the Data Licensing & AI Business Unit, focusing on demand generation, customer and channel partner growth, and retention across diverse market segments.

• Market & Customer Analysis: Identify opportunities for expansion and growth within the market by analyzing industry trends, customer needs, and competitive landscapes.

• Lead Generation, Partnerships & Growth Initiatives: Develop and prioritize lead generation, nurturing, retention, and channel partnership strategies, working closely with the Revenue Lead to align marketing goals with revenue and bookings objectives.

• Cross-Functional Collaboration: Partner closely with the Marketing Operations, Customer Advocacy, and Events teams, as well as the Senior Director of Marketing and VP of Customer & Market Growth, to ensure effective execution and alignment of marketing activities with divisional goals.

• Campaign Planning & Coordination: Oversee the planning and execution of targeted marketing campaigns that support customer acquisition and engagement goals for the Data Licensing & AI Business Unit.

• Performance & Optimization: Establish metrics and KPIs to evaluate marketing campaign performance and continuously measure and optimize, leveraging insights to continuously improve and adapt strategies to meet evolving business needs.

• Stakeholder Communication: Act as the primary marketing representative for the Data Licensing & AI Business Unit, providing regular updates and insights to senior leadership and cross-functional partners on performance, opportunities, and strategic direction.

• Thought Leadership: Develop a comprehensive understanding of the business and introduce innovative ideas to support Data and AI business growth. This includes, but is not limited to, creating compelling content, strategizing partner and industry events alongside cross-functional Events Planning and Marketing partners, and engaging the Data & AI team in speaking opportunities.

What You’ll Bring to the Role:

• Experience: 7-12 years in B2B marketing with a focus on content, technology, data, AI and/or digital media solutions, including experience in lead generation, establishing and nurturing channel partnerships, customer acquisition, and lifecycle management.

• Strategic Vision: Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention.

• Analytical Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data-driven approach to campaign optimization.

• Collaborative Leadership: Exceptional communication and presentation skills with a track record of successful cross-functional collaboration, particularly with revenue, product, and customer advocacy teams.

• Market Insight: Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry.

• Education: Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.

Why Join Us?
This is an exciting opportunity for a seasoned marketing leader to make a significant impact on the growth and success of our Data Licensing & AI Business Unit. You’ll play a vital role in shaping and executing our marketing strategy, collaborating with top talent across the organization, and driving measurable results that fuel our mission and expand our market reach.

Why Shutterstock:

• You have a direct impact on the success of the company. Your team’s work matters and is essential to the evolution of our core business!

• Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind.

• Flexibility to work between home and office with everything you need to be successful in both

• A generous and competitive benefits package.

Shutterstock connects diverse artists and creative professionals around the globe with the agencies, brands and people who need their work and services. It’s a place where creators come to be inspired and discover new ways to produce their best work.

Shutterstock enables its employees to drive culture and tap into the world around them to develop the toolbox and solutions that help others share their world views. At Shutterstock, your ideas will be welcomed, your uniqueness will be celebrated, and you will be  supported in presenting your view of the world as you  experience it. We’re champions of resiliency;  quickly learning from our shortcomings in our pursuit of continuous growth.

Diverse teams are critical to our success. We encourage people from different backgrounds to apply and we commit to creating and maintaining a culture where employees know they belong and have equal opportunities to succeed.

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At Shutterstock, we are committed to providing competitive pay and benefits that are in line with industry standards. The compensation package offered may vary depending on employment experience, skills, and knowledge. You may also be eligible for our generous benefits package including health, wellness and financial benefits. Compensation ranges for candidates in locations outside of the location(s) below may differ based on the cost of labor, market, and additional factors.
 
The pay range for this position is below:

Note: Commission-eligible roles are expressed as on-target earnings (base and commission). Non-commission roles are expressed as base salary only but are also eligible for annual incentives.

Shutterstock Values

We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. Our Values represent the mindset of the employee who will thrive at Shutterstock.  If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry leading products, please apply.

Shutterstock is an Equal Opportunity Employer. Suitably qualified and eligible candidates are encouraged to apply  regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

Shutterstock ensures that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, accommodation_request@shutterstock.com.

The referenced salary range is based on the Company’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.