WHAT YOU'LL DO:
- Market Understanding: Develop a deep understanding of the autonomous systems market, including trends, customer needs, competitive landscape, and industry developments.
- Go-to-Market Strategy: Develop and execute go-to-market plans for Hivemind, including positioning, messaging, pricing strategies, and sales enablement.
- Product Messaging and Collateral: Create compelling messaging and content for Hivemind, including website content, case studies, whitepapers, blog posts, videos, and presentations.
- Campaign Development: Plan and oversee the execution of integrated marketing campaigns (digital, social, email, events, etc.) to generate leads and increase product awareness.
- Sales Enablement: Work closely with the sales team to develop effective sales tools, training materials, and presentations that support the selling process.
- Market Intelligence: Conduct market research, gather insights from customers, sales, and industry analysts to refine marketing strategies and product roadmap.
- Cross-functional Collaboration: Partner with product management, engineering, and other teams to influence product roadmap and ensure alignment on marketing initiatives.
- Metrics and Analysis: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and regularly report on marketing ROI.
REQUIRED QUALIFICATIONS:
- B.S. in Marketing or Business. Similar degree or equivalent practical experience acceptable.
- 10+ years of experience in product marketing within the software industry, preferably with experience in SDKs, APIs, or developer tools.
- Proven track record of successfully launching and marketing technical products to developers and/or enterprise customers.
- Strong understanding of software development processes and technologies, particularly in autonomous systems or related fields.
- Excellent communication and writing skills, with the ability to create compelling narratives and effectively communicate technical concepts.
PREFERRED QUALIFICATIONS:
- MBA or equivalent advanced degree.
- Experience with any of the following:
- Selling software to the Department of Defense
- Federal Acquistion Regulations
- Selling software to defense companies
- Experience driving substantial international expansion of a software product.
0 applies
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