Product Marketing Manager, Research - AI Agent

We are looking for a contract Product Marketing Manager to cut through the noise, uncover market insights, and inform product strategy in one of the fastest-growing and most competitive AI markets. If you thrive in a 0-1 environment, are ready to dig into the AI agent market - where hype often moves faster than reality, competition is fierce, and clarity is rare - and know how to turn insights into tangible impact, then this is where you belong. 

Our research-driven Product Marketing Manager (PMM) will bridge market insights with go-to-market execution. This role is critical in defining the future of AI agents and identifying market trends, competitive shifts, and customer needs to shape product direction. You’ll work at the intersection of market research, product strategy, and GTM execution, driving category creation in one of the fastest-moving industries.

You’ll dig deep into market dynamics, competitive insights, and customer pain points—then translate those findings into clear positioning, compelling narratives, and impactful GTM strategies.

This is a 6-month temporary position that could have the option to extend or convert to full-time.  This position reports onsite in our San Mateo office at least 3 days per week.

What you’ll do

• Drive market intelligence: Conduct deep research on the AI agent space, identifying unmet customer needs, competitive gaps, and emerging trends to inform product direction
• Turn insights into action: Translate market findings into strategic recommendations that shape product development and GTM motions for maximum impact
• Validate and refine positioning: Collaborate with Product and Sales teams to test hypotheses, ensuring our roadmap and GTM strategy align with real customer demand
• Build a continuous feedback loop: Establish processes to systematically capture, synthesize, and operationalize market and customer insights, ensuring ongoing alignment between the product roadmap and evolving market needs.  

Who you are:

• You thrive in 0-1 environments, where speed, iteration, and adaptability define success
• You move fast, with a strong bias for action and continuous learning
• You operate with clarity in ambiguity. You turn open-ended challenges into structured opportunities
• You are a builder and a strategist. You are equally skilled at shaping market narratives and executing with precision
• You’re energized by building from scratch, shaping new markets, and defining category leadership
• You believe in Sendbird’s mission of building the AI workforce of tomorrow 

What you bring:

• 3+ years in product marketing, experience with AI a plus
• Proven ability to conduct deep market research and translate insights into product and GTM strategies.
• Strong analytical and strategic thinking skills
• Exceptional cross-functional collaboration skills, aligning Product, Sales, and Go-to-Market teams around key insights and opportunities
• Experience in 0-1 products, building from the ground up—from market research to positioning to launch

Why join us?

• Join one of the fastest-growing and most transformative spaces—AI agents are reshaping how businesses operate, and you’ll be at the forefront of it
• Tackle one of the most exciting 0-1 challenges, building a category-defining product from the ground up
• Have a direct impact on product direction, messaging, and go-to-market execution 
• Work with a team of builders, move fast with a high-velocity team where speed, experimentation, and bold thinking define success
• This role will include medical benefits in addition to the hourly rate

Pay Transparency

We set standard cash compensation ranges for all roles based on function, level, and geographic location.  To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies.   A reasonable estimate of the current salary range for this role is $70 - $80/hour.  This range is specific to the San Francisco Bay market.  We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird

Sendbird is on a mission to build the AI workforce of tomorrow. We are the omnichannel AI agent platform enterprises choose to elevate customer experience. Trusted by 4,000+ of the world’s most popular apps—including industry leaders like Match Group, Rakuten, Yahoo, and Coupang—Sendbird powers over 7 billion messages every month.

By combining omnichannel AI with our battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents that deliver meaningful customer connections at scale.

Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other top investors.