Graphic Designer

Role Purpose

The Graphic Designer is responsible for producing high-quality visual assets that bring QBD’s brand, promotions and campaigns to life across digital, in-store and educational environments.
This role supports all creative needs for marketing, store teams and the Education department, ensuring every visual touchpoint reflects a cohesive and elevated QBD brand. The Graphic Designer delivers work for national campaigns, website content, EDMs, point-of-sale displays, store signage, education initiatives and broader business requirements, helping strengthen the customer experience across all channels.

Key Responsibilities

Brand & Creative Development

● Develop visually compelling assets that uphold QBD’s brand identity.
● Maintain consistency across colour, typography, layout and brand guidelines.
● Contribute to the ongoing evolution and refinement of QBD’s visual identity.

Marketing & Promotional Design

● Design creative assets for digital marketing including EDMs, promotional banners, social tiles and online advertising.
● Produce print-ready materials such as posters, brochures, table talkers, shelf talkers and in-store displays.
● Create campaign kits to support national promotions and brand-led storytelling.

Store Design Support

● Design signage, navigation materials, seasonal display assets and specialised in-store visuals for QBD’s 91+ stores.
● Support store teams with design requests such as wayfinding, display toppers, fixture concepts and local event collateral.
● Ensure in-store creative execution aligns with national branding and promotional priorities.

Website & Digital Content

● Design homepage banners, promotional tiles, category graphics and book feature imagery for the company website
● Create digital elements that enhance usability and overall customer experience.
● Ensure accuracy and alignment with promotional timelines and campaigns.

Education Department Creative

● Produce creative assets for the Education department, including flyers, school event materials, reading program visuals, book fair banners, and curriculum-aligned content.
● Support education-led initiatives with polished, age-appropriate, brand-aligned creative.

Cross-Functional Creative Support

● Support the Brand Manager with press kits, influencer mailers, event signage and media assets.
● Develop presentation visuals, templates and branded documents for internal and external use.
● Collaborate with publishers to source and format author imagery and book visuals for marketing use.

Production & Workflow Management

● Manage asset libraries, design systems, naming conventions and file organisation.
● Prepare artwork for print, liaising with printers to ensure production accuracy.
● Deliver creative outputs within agreed deadlines and follow approval processes.
● The ability to work remotely and communicate confidently and proactively with the team across digital channels.
● Deliver work at a fast pace, working efficiently across multiple briefs and priorities while maintaining a high standard of quality.
● Execute work in line with the brief, while demonstrating creative licence and sound design judgement where appropriate.
● The ability to work through some ambiguity, use initiative and ask questions when clarification or further direction is needed.
● Create and execute original design work primarily using Adobe Creative Cloud, with strong hands-on design capability and minimal reliance on AI-generated creative.

Skills, Experience, & Attributes

● Proven experience as a graphic designer in retail, publishing, media, agency or similar creative environments.
● High-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
● Experience producing both digital and print creative assets.
● Strong eye for detail, layout, composition and brand consistency.
● Ability to interpret briefs and convert ideas into effective visual solutions.
● Excellent organisational skills with the ability to manage multiple deadlines.
● Collaborative mindset and strong communication skills.
● Ability to work efficiently in a fast-paced environment and deliver work at pace.
● Ability to work independently and confidently in a remote environment while staying connected with the wider team through digital communication channels.
● Comfortable working through ambiguity, using initiative and asking questions when needed.
● Strong hands-on design skills with a preference for creating original work using Adobe Creative Cloud rather than relying heavily on AI-generated outputs.
● A passion for books, learning, creativity and visual storytelling.

Key Competencies

● Creative Design & Visual Communication
● Digital & Print Production
● Brand Stewardship & Attention to Detail
● Time Management & Prioritisation
● Collaboration & Stakeholder Management
● Problem-Solving & Concept Development
● Adaptability & Responsiveness
● Ability to Work at Pace

Measures of Success

● Delivery of high-quality, consistent and on-brand creative assets across marketing, stores and education.
● Strong visual impact across EDMs, website content, POS and event materials.
● Reliable on-time delivery for campaigns and store requests, with the ability to work at the required pace.
● Positive feedback from Marketing, Education, Brand and Store teams.
● Well-maintained creative templates, systems and asset libraries.
● Elevated brand presentation across QBD’s physical and digital ecosystem.
● Measurable improvement in customer-facing brand experience through cohesive visual design.