Brand & Product Lead

Location: Ta' Xbiex, Eastern Region, Malta

Department: Brand Marketing

Workplace: on_site

Employment Type: full

Description

Conceive Plus and SASMAR are a brand people trust at one of the most important moments in their life. We take that seriously. We're looking for someone creative, curious and hands-on to help us build a product offering that connects with consumers and stays ahead of the market.

What you'll be doing

• Owning the brand identity across the product range - how it looks, feels and speaks to consumers
• Monitoring consumer trends, competitor activity and category developments and bringing insights back to the team
• Working closely with product development to shape new product ideas from a brand and consumer perspective
• Reviewing packaging, labelling and product presentation to make sure everything is on brand and market-ready
• Supporting product launches from concept through to shelf - creative briefs, copy, assets, positioning
• Identifying gaps in the product portfolio and opportunities to grow the range
• Keeping an eye on what's working and what's not - both internally and in the market

Requirements

What we're looking for

• A creative thinker who also gets things done
• Background in brand, product marketing or category management in FMCG, health, beauty or wellness
• Genuinely curious about consumers and trends — reads the market, not just reports
• Strong eye for detail on creative and packaging
• Comfortable working across teams and moving fast
• Experience with a physical product brand essential

Benefits

What we offer

• Competitive salary + performance bonus
• Based at our Malta headquarters with an international team
• Real creative ownership in a growing global brand
• A product that genuinely helps people