Go To Market Strategy Manager, Display Software & Services

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

We are currently seeking a Go To Market (GTM) Strategy Manager to join our dynamic team in Ridgefield Park, NJ.

The GTM Strategy Manager is accountable for managing the go-to-market strategy for Visual Experience Transformation (VXT), Samsung’s content management software solution, and related offerings. This person will build the value proposition and go-to-market strategy framework across a broad market segmentation, in support of a growing software business. Data analysis will be central to decision making, as demand generation plans are tested and assessed for effectiveness. This person will be expected to work cross functionally, collaborating with internal teams including but not limited to Sales and Integrated Marketing.

Role and Responsibilities

Essential Duties:

• Develop/present GTM frame, including value proposition, various market segments.  Map out the optimal customer journey and design strategy accordingly. Effectively communicate to and mobilize internal resources accordingly.
• Collaborate closely with Integrated Marketing on utilization of budget, campaign execution, and monitoring results.  Decision maker on continued investment or strategic pivot based on results.
• Monitor customer activation and utilization of self-service free trial.  Test various tactics to maximize conversion rate.
• Manage quarter-over-quarter program results.  Analyze effectiveness based on pre-defined success measures.  Decision maker on continued investment or strategic pivot based on results. Establish plans to improve and gain organizational support.
• Manage the promotion roadmap and work with PM counterparts on funding and forecast.
• Determine positioning for peripheral service offerings, as they are launched.
• Develop a deep understanding of customer pain points and motivators specific to digital display.
• Analyze sales results and identify deficiencies in the marketing funnel.  Establish plans to improve.
• Responsible for the successful enablement of channel sales teams.  Host educational webinars regularly. Attend sales team workshops and training sessions.

Skills and Qualifications

Necessary Skills / Attributes:

• Process-oriented and data-driven, experience using data analysis to support business decision making
• Leadership and collaboration skills to drive performance laterally within the organization
• Strong utilization of MS PowerPoint; ability to use the tool to create and communicate a product strategy narrative
• Comfort and aptitude for oral presentation to executive audiences
• Experience in consumer or SMB marketing disciplines

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Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.