Senior Product Manager, Event Technology & Insights

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Within the Marketing organization, the Event Technology & Insights team delivers a cutting-edge technology stack that enhances in-person, digital, and on-demand experiences across Salesforce’s global brand activations, including content marketing initiatives and a robust events marketing portfolio. Our industry-leading platforms and solutions help connect target audiences to the content they need, when and where they need it, so that it is as easy as possible for them to learn about how to use Salesforce products and drive business growth.

Whether customers and prospects are navigating our events ecosystem or on the product buying journey, we aim to deepen their relationship with Salesforce, accelerate learning and networking opportunities, and boost marketing performance. Our innovations range from the Salesforce events mobile app to Salesforce+ to AI-powered personalization tools.

The Senior Product Manager for In Person Events will be responsible for delivery of in-person experiences through product execution and deployment in scrum-agile work practice. In Person Events at Salesforce is a cross channel product that supports having an engaging event experience across the life cycle of awareness & consideration, registration, preparation, on-site engagement & wayfinding and post-event journey. This includes event innovation across our large-scale industry leading customer events like Dreamforce, Connections and TrailblazerDX, as well as across our series of World Tour or regional events. This product role is also responsible for effective stakeholder engagement, maintaining a product roadmap, vendor management, and influencing product leadership.

Responsibilities

• Drive the broader digital technology roadmap at Salesforce for In Person Engagement features, including Salesforce on Salesforce and vendor review, selection, and oversight
• Lead relationships with our vendors incorporating their innovations into our own product and operational roadmaps while influencing their product roadmaps based on Salesforce’s needs
• Provide regular updates to leadership, escalating items when needed but with presence and relationships to identify and resolve most issues independently
• Knowledgeably and successfully present our strategy, roadmap, and current progress/actions to senior executive audiences inside and (as approved with PR) outside the company
• Foster, facilitate, and furnish, timely decision-making across a broad network of stakeholders, delivery partners, and operational teams.
• Quickly adopt awareness and demonstrate command of policies, processes, and programs with discernment of the different pressure-points for each.
• Collaborate with security, architecture, engineering, quality, support, experience, program, and infrastructure partners in coordinating the delivery of complex, multi-year initiatives
• Represent and lead diverse delivery functions in program/project core team and executive meetings.
• The position collaborates with other global locations and requires a flexible work shift schedule for some meetings.
• Collaborate with partners and stakeholders to build shared understanding on product vision and to gain alignment on roadmap and solution strategy.

Required Skills/ Experience:

• High energy and passion for the job
• Minimum of 8 years of product management experience
• B.A., B.Sc. or equivalent
• Deep experience in consumer experience, marketing, and digital engagement technologies
• Proven ability to lead vendor analysis and evaluations, maintain on-going vendor relationships and influence vendor roadmaps
• Proven experience in leading third-party vendor roadmap engagements
• Passion for data-driven and metrics-driven decisions
• Familiar and comfortable with agile/scrum development methodologies and hands-on experience with it
• Able to put their hands-on experience to use and work as an individual contributor
• Communicate with business as well as technical audiences. Able to write clear and concise documentation, user stories, and excellent written and spoken communication skills
• Function independently and as part of a team in a (really) fast-paced environment, convey a strong professional image, exhibit interest and positive attitude toward all assigned work, and strive for continuous improvement. The successful candidate will enjoy the risk and opportunity of advanced technology development
• Professionalism, dedication and ability to work in a collaborative team environment
• Impressive presentation skills and experience communicating and convincing audiences from analysts to C-suite
• Travel requirements: ability to travel for key events, less than 20%

Desired Skills/Experience:

• A sense of humor, and grace under pressure
• Domain expertise in event technology
• Background in technology consulting
• Experience in professional services roles/engagements
• Agile/Scrum certifications

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