Senior / Lead Engineer, Digital Analytics

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce we are continuing our own  Digital Transformation to accelerate our growth and deliver exceptional service to our customers. A key pillar of this transformation is scaling the deployment, configuration, and management of our global analytics platforms to measure and generate insights on Salesforce prospect and customer behaviours.

We’re looking for a Senior / Lead Engineers to support the strategy and management of Salesforce’s global analytics platforms across clouds and regions. This person will have experience in  digital analytics and in the global deployment of systems such as Google Analytics 360 and GA4 across multiple regions and business units.

This person will support our efforts to create consistency, quality, and value of our digital analytics data at Salesforce. This includes relationships with a global team of digital analysts and engineers.

The right candidate brings deep business understanding on the value of digital analytics data along with the technical expertise required to support a world class implementation of digital analytics platforms.  including data layer design and implementation, tag management, custom dimensions and variables, events, goals, content and traffic classifications, and similar aspects of digital analytics expertise. This candidate has experience  translating desired business insight outcomes from marketing and customer teams into actionable deployment plans and system design.

Responsibilities:

• Continue to enhance Salesforce’s instance of  Google Analytics 360 / GA4, Google Tag Manager

• Work within the Digital Analytics Platform team  to deploy and manage updates to the digital data layer and analytics code live on Salesforce web properties.

• Configure the digital analytics platform to meet the needs of key internal customers such as such as Analytics Reporting Team, Cloud Teams, Field Teams, Paid Media, and Product Marketing 

• Participate in a  team culture of critical thinking, creativity, innovation, experimentation, diversity, and inclusivity that aligns with Salesforce core values

• Constantly learn, have a clear pulse on innovation across the enterprise SaaS, data science, customer data, and analytics communities.

Required Skills

• BA or Master’s in Technology (computer science, computer engineering, economics, applied math, statistics, engineering or other quantitative field) or equivalent work experience.

• Min 5-10+ years for Senior / SMTS role & Min 10-15+ years of experience for Lead / LMTS role, in global analytics platforms such as Google Analytics 360 / GA4. Must have practical, hands on knowledge and ability to design and manage a world class implementation of these platforms

• 2-5+ years experience working with global analytics platforms at Fortune 500 companies. Must have experience working with  global analytics suites across multiple countries, regions, and business units with a high volume of customer traffic per month (10s of millions+).

• Broad understanding of digital marketing and the role of digital analytics platforms in evaluating the performance of campaigns, events, paid media, e-commerce, social media, etc.

• Data manipulation skills, with experience in BigQuery / SQL. Have the ability to closely partner with data engineers and architects.

• Understanding of governmental privacy regulations on the collection and use of customer data (such as GDPR and CCPA) and how this impacts digital data collection. Experience with OneTrust a plus.

• Good communicator in written and verbal form with the ability to work well with other technical teams.

• Problem solver who simplifies problems to their core elements and finds creative solutions.

• Get-it-done mindset with strong bias towards action.

• Advanced Salesforce product knowledge a plus

• B2B customer data experience a plus

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