Lead UX Marketing & Enablement Manager

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, Product UX is leading the development of next-gen user experiences across our product portfolio. As UX Marketing and enablement Managers, we craft compelling stories and deliver influential campaigns to Trailblazers and design communities around the world.

We develop high-quality product messaging and positioning, campaigns, go-to-market (GTM) programs, events, executive communications, and external enablement. We define our success by our ability to deliver relevant content that drives the adoption of the Lightning Design System and creates awareness of Salesforce’s commitment to ease-of-use and usability.

Role Description

We are looking for a self-motivated, team-orientated, and passionate Lead UX Marketing & Enablement Manager to join our team, focused on GTM strategy and delivery. You will be a design system and marketing expert able to translate the needs of technical roles and sellers across marketing, partner and sales enablement, product, and field teams. You will own a wide variety of initiatives that support product adoption and help drive deals to close. The ideal candidate enjoys tackling ambiguity, establishing clear solutions, and guiding strategy. Our team’s work stretches across products, roles, and personas. This is a dynamic and ever-changing landscape. An intrinsic motivation to problem-solve and ability to thrive in ambiguity are required.

Responsibilities

-Be the go-to-market expert for stakeholders across product, marketing, and distribution for the Salesforce Lightning Design System and evolving products
-Create concise and effective launch and enablement plans, walking decks and FAQs that make it easy for technical and non-technical roles to understand what’s changing and how the changes benefit customers
-Understand the competitive landscape, market trends, and customer needs to inform messaging and positioning
-Create and lead impactful, adoption-driven campaigns
-Define and build repeatable demos, use cases, and create high-quality content
-Collaborate directly with UX leadership to drive marketing plans aligned to product development
-Guide stakeholders to the appropriate resources and subject matter experts (SME) who help them develop best-in-class marketing and enablement content
-Collaborate and deliver with executive communications, public relations, and analyst relations
-Recruit speakers and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and third party events
-Develop and report campaign metrics
-Organize work in ways that support quick and consistent async collaboration

Experience & Skills Required

-7+ years of product marketing, solution engineering or go-to-market background
-Expertise in Salesforce products and/or other SaaS and B2B technology platforms
-Hands-on experience building a range of marketing assets, including compelling designer and developer use cases and enablement materials, concise slide pitch-decks, demo videos, and event/webinar content
-Proven ability to leverage data and analytics to inform decision-making, with a strong track record of setting and achieving measurable marketing goals
-Exceptional organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment
-Skilled at building strong, connected relationships with cross-functional teams and aligning with global stakeholders
-Strong collaboration skills with a willingness to drive tactical execution
-Superb written and verbal communication skills
-Confidently deliver presentations to audiences of all sizes
-Pick up and lead new projects even in the face of ambiguity, without hesitation

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