Sr. Manager, Performance & Media Analytics, Burger King
Location: Corp - Miami Corporate Office
Time Type: Full time
Job Description
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Restaurant Brands International is looking for a Sr. Manager, Performance & Media Analytics to join the Burger King Marketing Team based in Miami, FL. This role is responsible for supporting our national marketing strategy, through analyzing our sales, product, media, and consumer insights data across business segments. Key position requirements include strong analytical, quantitative, problem solving and presentation skills.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Miami, FL.
What You'll Do:
- Analyze topline (sales and traffic) and profit results across our restaurant base
- Assess promotional activity, including topline, product mix, guest segmentation and geographic results using internal and third-party software
- Analyze competitor data including guest segmentation, product mix, daypart, geographic and service mode insights
- Generate ideas for market test and national calendar implementation to drive results
- Lead BK media mix modeling efforts to understand media performance and attribution efforts to provide more frequent and granular insights on media performance
- Assess performance of media tests and national windows
- Generate ideas to for media tests and national media strategy
- Derive insights, generate strategies, and present to leadership
What You'll Need to Succeed:
- Bachelor’s degree in Business, Economics, Marketing or related field
- 5+ years of analytics, marketing, finance or consulting experience.
- Proficient in the manipulation and analysis of data
- Must have excellent interpersonal, oral and written skills to include formal presentation experience and the ability to prepare and present marketing presentations.
- Must be advanced with Microsoft Office Suite programs (Excel, Word and PowerPoint) as well as Outlook.
- Ideal candidate will also have proficiency in SQL, Python/R, and Snowflake/AWS/Databricks
- Ideal candidate will also have relevant experience with statistical modeling (Forecasting, Clustering, Media Mix, etc.)
#BurgerKing
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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