Staff Data Scientist, Marketing

Staff Data Scientist, Marketing at Realtor.com (View all jobs) 

Location: Austin, TX 

Who We Are

Realtor.com® is your one stop shop for homebuyers, sellers, and dreamers, with comprehensive for-sale listings, insightful information, valuable tools and professional expertise. We make buying, selling, and living in homes easier and more rewarding for everyone. We’re excited and hungry to make a difference to the millions of people in the US who buy a home each year. Our aspiration starts with treating our home buyer as our focal point - we believe that delivering on experiences that truly help people through this seemingly difficult life event will lead us to continued and greater success as a company.

About The Role

Are you a marketing or data expert? Proficient at munging data from Google, Bing, and enterprise analytics platforms? Have a solid understanding of statistical concepts, testing and experimentation? Let’s chat. At Realtor.com®, our data science & analytics teams sit at the forefront of helping leaders make decisions about how to help over 100M+ users navigate the complex world of real estate. In this position, you will democratize insights and analytics across the org, working with a variety of tools and tech that integrates with thousands of different data sources to make media more efficient. If you want to pursue your professional goals as you help grow an innovative real estate tech company, this work is for you. Join us as our newest Staff. Data Scientist, Marketing Analytics and help change the world of real estate, one home at a time.

What you’ll do:

• Create full funnel reporting for the Seller business to understand consumer behavior, engagement and retention across all platforms
• Work collaboratively with marketing, product, and engineering to establish measurement best practices for SEM / performance media.
• Prescribe different levers available on paid search to optimize media performance. Track performance of said levers and surface what’s working and what’s not working to leadership.
• Deliver SEM insights across the customer journey to inform acquisition (i.e., awareness, consideration & demand) while developing decision making frameworks around KPIs (e.g., CPA, CPI, ROAS, ROI, LTV etc.)
• Automate reporting deliverables for cross functional teams. Stakeholders for this role would be both internal and external. External stakeholders would include Google, Bing, and other 3rd party advertising vendors.
• Analyze test data integrations and develop hypotheses around media experiments.
• Ownership of campaign management, budgeting, and optimization efforts across geo / demo.

How We Work:
We value creativity and innovation, supported by in-person collaboration. Our employees work in the office three or more days a week to foster a close-knit culture and drive collaboration.

What You’ll Bring:

• 8+ years of related experience in analytics or data science.
• Experience with setting up campaigns on Google Search Ads
• Preferably experience with setting up floodlights in Google tag manager and debugging server side tracking issues
• Experience with analyzing search query reports for keyword insights, creative testing and landing page optimization
• Robust analytics skills and ability to work with and analyze large volumes of complex data.
• Be a subject matter expert on measurement and statistical analyses for your stakeholders. Strong analytical thinking and ability to make data-driven decisions using statistical methods.
• Strong SQL and either intermediate Python or R.
• Ability to create ETL pipelines using Dbt + Airflow. 
• Well versed in Tableau or similar BI tools. 
• Highly collaborative and a team player.
• Four-year college or university degree in computer science, computer engineering, statistics, mathematics, information management, or a related discipline.