Manager, Health Product and Proposition

Location: Kuala Lumpur

Time Type: Full time

Job Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

JOB SCOPE:

This role supports the development and execution of health customer marketing campaigns and engagement initiatives to drive business growth, customer retention, cross-selling opportunities, and customer acquisition. The incumbent will work closely with cross-functional stakeholders to coordinate and deliver campaigns across multiple customer segments, execute customer engagement activities, manage campaign communications, and monitor performance outcomes. The role also supports campaign reporting, stakeholder engagement, process improvements, and operational readiness to ensure effective campaign delivery and a positive customer experience.

PRINCIPAL DUTIES & RESPONSIBILITIES

1.Build and execute customer campaigns for health

Support the execution of end-to-end customer campaigns for the health business to drive business growth and customer value.

2. Drive campaign delivery excellence

Project manage health customer campaigns from ideation through execution, ensuring timely delivery, operational readiness, stakeholder alignment, and effective launch outcomes.

3. Collaborate across the business

Work closely with Agency, Marketing, Operations, Technology, Actuarial and other stakeholders to deliver customer campaigns, business initiatives, and process improvement projects.

4. Activate distribution and customer engagement

Drive campaign awareness and adoption through sales channels and customer touchpoints, ensuring strong engagement from both internal and external stakeholders.

5. Turn insights into performance

Monitor campaign performance, analyze customer responses and engagement outcomes, identify opportunities for optimization, and recommend actions to improve effectiveness and ROI.

6. Front campaign reporting and presentations

Prepare performance reports, business presentations, management updates, and analytical insights to support decision-making and stakeholder engagement.

7. Drive continuous improvement and innovation

Continuously enhance campaign design, customer communications, fulfillment processes, and operational workflows to improve customer experience and business outcomes.

8. Own campaign support and governance

Manage campaign enquiries through dedicated communication channels, provide timely support to stakeholders, and ensure campaign execution complies with internal governance and operational requirements.

JOB SPECIFICATION

a. Qualifications

• Bachelor’s degree in any discipline.

b. Experience

• Minimum 2 - 5 years of relevant experience in product development, customer engagement, product activation, or customer marketing roles.

• Experience in insurance product management and/or managing end-to-end marketing or customer campaigns, particularly within the Agency distribution channel, is a strong advantage.

• Exposure to health or financial services businesses, with proven involvement in driving commercial outcomes, is preferred.

c. Knowledge & Skills

• Good understanding of how insurance products are positioned, sold, and activated.

• Strong understanding of customer marketing, campaign management, and customer engagement strategies.

• Strong project management and stakeholder management capabilities.

• Good analytical skills with the ability to derive actionable insights from campaign performance data.

• Excellent presentation, communication and stakeholder engagement skills, with confidence engaging Agency, Marketing, Operations, Technology, Actuarial and large distribution groups.

• Self-driven, proactive, and comfortable operating in a fast-paced, performance-oriented environment.

• Experience in insurance, financial services, customer engagement or customer marketing is an advantage.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.