Director, Health Product & Proposition

Location: Hong Kong (Group Head Office)

Time Type: Full time

Job Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Director, Health Product & Proposition will enable and uplift Local Business Unit (LBU) capabilities in product and proposition development, supporting markets to deliver high-quality, customer-relevant health solutions.

The role will focus on translating Group strategy and proven product concepts into scalable frameworks and practical guidance, helping LBUs accelerate development cycles and improve outcomes across:

• Target segment identification
• Product design and positioning
• Commercial performance

The role holder will act as a strategic and technical partner to markets, supporting the delivery of priority products and enabling rapid “lift and shift” of successful product propositions across markets.

Key Responsibilities

Product & Proposition Enablement

• Partner with LBUs on a per-product basis, supporting the development of priority products to ensure strong fit-for-purpose design and customer relevance
• Provide hands-on guidance to markets on:
  • Target segment identification and alignment
  • Product design, structuring and positioning
  • Value proposition clarity and differentiationytrdgrtty6t5
• Support markets in refining existing products to better meet intended audience customer segment needs across different market contexts

Capability Uplift Across Markets

• Build LBU capability in end-to-end product development and proposition design, improving speed, quality, and consistency
• Develop and embed:
  • Product development frameworks
  • Playbooks and toolkits
  • Best practices across the product lifecycle
  • Sales enablement for new products
• Coach and support local teams to strengthen:
  • Product thinking
  • Customer-centric design
  • Commercial discipline
  • Active portfolio management

Scaling & “Lift-and-Shift” of Winning Propositions

• Identify high-performing product concepts and propositions across markets
• Enable rapid adaptation and scaling of proven products across geographies
• Ensure efficient replication while maintaining relevance to local customer needs
• Shorten time-to-market by leveraging existing successful designs and learnings

Product & Proposition Strategy Translation

• Translate Group Health product and proposition strategy into practical guidance and frameworks for LBUs
• Support markets in aligning their product pipelines with Group priorities
• Provide insights and feedback loops from markets to inform continuous refinement of strategy

Portfolio Performance Support (Advisory)

• Support LBUs in improving product performance through:
  • Performance insights (e.g. growth, loss ratios, customer outcomes)
  • Identification of optimisation opportunities
• Act as a thought partner to markets in strengthening product competitiveness

Qualifications & Experience

• 12–15+ years in health / insurance product, proposition, or portfolio strategy
• Proven experience in multi-market or group roles
• Strong track record in product innovation, portfolio management, and commercial delivery
• Deep understanding of:
  • Health insurance products
  • Pricing and underwriting dynamics
  • Customer and ecosystem-led propositions
• Strong stakeholder management and influencing skills

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.