Senior Manager Consumer Insights and Analytics, Home Improvement

Location: CINCINNATI, Ohio, United States of America

Category: Brand Management/Marketing

Employment Type: Full time

Compensation: $110,000.00 - $165,300.00 / year

Job Location

Job Description

P&G's Analytics & Insights (A&I) organization is a 100-year-old function that drives business growth by translating data and consumer understanding into strategic actions. A&I professionals work across brands to analyze big data, social trends, and behaviors, leveraging AI tools to optimize product innovation, marketing, and in-store experiences.

A&I serves as a strategic partner to brand management, sales, and R&D, focusing on "who" the target shopper is, "what" the brand stands for, and "how" to reach them. They often work as "cybernetic teammates," using AI to generate and evaluate ideas faster. 

• Develop and execute comprehensive analytics strategies to understand consumer behavior and market trends within the home improvement sector.

• Utilize a diverse toolkit of analytical methods, including data analytics, human behavioral analysis, and Design of Experiments (DOE), to identify key drivers of customer needs and preferences.

• Translate complex data into clear, concise, and actionable insights that inform product development, marketing campaigns, and business strategies.

• Collaborate with marketing and media teams to optimize media planning, buying, and effectiveness through robust media analytics.

• Champion the integration of behavioral science principles into all stages of insight generation and strategic recommendations.

• Lead and mentor a team of analysts, fostering a culture of continuous learning and innovation in data-driven decision-making.

• Present findings and recommendations to senior leadership, influencing business outcomes and driving growth.

Job Qualifications

Required

• Bachelor's degree in a analytics or quantitative field such as Insights and Analytics, Statistics, Economics, Business, Marketing, or a related discipline.

• Minimum of 5+ years of experience in insights, analytics, or market research, with a strong focus on consumer understanding.

• Proven expertise in Data Analytics and data visualization tools.

• Advanced Excel skills, familiarity with Nielsen and Numerator, and PowerBI

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

Please contact us to request accommodation.

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