Product Led Growth Analytics Specialist

Department: Marketing

Location: Barcelona

Employment Type: FullTime

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Meet the team!

Product Led Growth (PLG) is one of Preply’s fastest-growing and most strategic growth engines. The team has a clear mandate to scale Word of Mouth, referrals, sharing mechanics, and lifecycle-driven growth in a sustainable and measurable way.

You’ll join a lean, high-impact PLG team and report directly to the Sr. Analytics & Product Led Growth Manager, working closely with Product Managers, Engineers, Data teams, CRM, SEO, Localization, and other Growth partners across the company.

This is a high-visibility role with real ownership, where you’ll drive analytics, experimentation insights, and operational execution across PLG, Discounting, and Expansion initiatives — directly influencing prioritization, strategy, and roadmap decisions.

If you enjoy working close to product, diving deep into data, and collaborating across functions to unlock growth opportunities, this team offers the chance to make a tangible impact on how Preply scales globally.

What you’ll be doing

• Own PLG, Discounting, and Lifecycle analytics and reporting against business targets.

• Deliver deep-dive analyses to evaluate product experiments, lifecycle initiatives, and incentive strategies.

• Partner with Product and Engineering to support experimentation design, measurement, and readouts.

• Drive the operational execution of PLG and Discounting experiments end-to-end (setup, monitoring, analysis).

• Collaborate with Data teams to define metrics, improve data models, and ensure tracking accuracy.

• Work cross-functionally with CRM, SEO, Localization, and other Growth teams on Expansion and lifecycle initiatives.

• Translate insights into clear recommendations that inform prioritization, roadmap discussions, and strategy.

What you need to succeed

• Experience in analytics, growth, strategy, or operations roles within B2C tech, marketplaces, or digital products

• Strong analytical foundation, with hands-on experience using SQL and BI / product analytics tools (Looker, Amplitude, or similar)

• Proven ability to turn complex data into clear insights and recommendations for decision-making

• Experience working cross-functionally with Product, Engineering, and Growth teams in fast-paced environments

• High ownership mindset: comfortable driving projects independently from problem definition to impact measurement

• Strong communication skills and stakeholder management abilities

Why you’ll love it at Preply:

• An open, collaborative, dynamic and diverse culture;

• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;

• A competitive financial package with equity, leave allowance and health insurance;

• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; 

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

#LI-AD1

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.