Director, Product Strategy

Location: Atlanta, GA, US

Employment Type: OTHER

Overview

We're looking for a Director of Product Strategy & GTM to serve as a key architect of PowerPlan's long-term growth. Reporting directly to the Chief Product Officer, you'll define where PowerPlan plays and how we win — including leading go-to-market strategy for our innovation roadmap of AI-powered services across PowerPlan NXT, and helping determine what comes next.

 

This is a high-visibility role that blends rigorous market analysis, financial acumen, and hands-on execution. You'll bridge the gap between high-level vision and operational reality, ensuring our investments are data-driven and our go-to-market execution is world-class.

Responsibilities

Success will be measured by how clearly you turn market and competitive analysis into a strategy the business acts on, and by the commercial results — pipeline growth, win rate, market expansion — that trace back to it.

• Identify and prioritize growth opportunities through market sizing, segmentation, competitive analysis, and customer research.
• Lead go-to-market strategy for PowerPlan's AI innovation roadmap, including Intelligent Unitization, Intelligent Repairs, Intelligent Retirements, and PowerPlan IQ.
• Build business cases and investment recommendations that keep PowerPlan ahead of regulatory and market shifts.
• Define the “how we win” playbook, aligning product, sales, marketing, customer success, and professional services around every launch.
• Establish the KPIs and instrumentation that turn raw data into product strategy.
• Own key performance metrics — adoption, engagement, market share, NPS, and revenue impact — and build the reporting that keeps leadership aligned.

Qualifications

• 8+ years of experience in product strategy, product marketing, or go-to-market leadership at B2B enterprise software companies.
• 4+ years in a senior or director-level role with ownership of strategic outcomes, not just functional execution.
• Strong financial literacy, with experience managing business cases and P&L impact.
• A track record of leading market assessments and shaping product or portfolio strategy at the executive level.
• Product marketing skills that translate into positioning and messaging that wins complex, technical enterprise sales cycles.
• Analytical fluency with market data, financial modeling, and quantitative analysis.
• Exceptional cross-functional influence, building alignment through clarity and credibility rather than authority.
• Bachelor's degree in Business, Marketing, Strategy, or a related field, or equivalent experience.

Preferred

• MBA or strategy consulting background.
• Experience bringing AI-powered or other emerging technology to market.
• Experience in the energy, utility, or regulated industry software space.
• Background in financial software, ERP ecosystems, or asset management technology.

 

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Please note that this is a hybrid role that involves a combination of onsite work from our corporate office as well as work from home. While we strive to accommodate flexible working arrangements when sensible, there will be times when onsite work is required. This could include scheduled office days, team meetings, client meetings, or special events.