- Demand Generation Strategy Development:
- Develop and execute on a comprehensive demand generation strategy in the Technology Vertical that supports our business and growth goals.
- Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives.
- Cross-functional Collaboration:
- Work closely with sales teams to understand their objectives, challenges, and feedback.
- Align strategies and campaigns with sales goals to support lead and pipeline generation.
- Facilitate sales and marketing alignment making sure were getting insights, sharing campaign performance, and adjusting tactics with feedback from sales.
- Work with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation.
- Campaign Planning and Execution:
- Plan and implement omni-channel campaigns across web, SEO, email, social, content, and events. Forecast, track and report on campaign performance.
- Run experiments in new channels and test campaign variables that will optimize performance.
- Content Development to Support Demand Generation:
- Collaborate with product teams to create compelling content that resonates with the target audience and drives lead generation.
- Utilize content across channels to engage prospects and nurture leads throughout the sales funnel.
- Lead Generation and Nurture:
- Build omni-channel lead generation programs.
- Oversee the lead lifecycle from lead creation through sales handoff, including lead gen, timely sales follow up, defining MQLs, building nurture programs that engage prospects.
- Create repeatable, scalable, always-on nurture programs that drive MQLs, meetings, and pipeline.
- Have 7+ years of working experience with 5+ years hands-on experience in Demand Generation at an high-growth, high-velocity, B2B sales lead company, with exposure to selling into venture-backed startups.
- Extensive marketing channel expertise spanning paid ads, direct mail, webinars, field events, etc. and how to package these into campaigns to drive leads and sales opportunities.
- Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance and forecasting.
- Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure.
- Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously.
- Expert communicator and collaborator. Experience in working with multiple stakeholders to drive a project or program to success
About Pilot
Why Pilot?
- We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox)
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
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