ROLE SUMMARY
Web Optimization Lead, PfizerForAll (PFA) role is an opportunity to play a critical role in supporting the design and development of our innovative consumer product.
This role will play a crucial role in managing and optimizing PFA to provide the best possible user experience. This role will collaborate with cross-functional teams, including product management, CX, marketing, and performance as well as Engineering, to drive data-informed decisions and continuously improve the performance of PFA. This role requires a strong background in website management, data analysis, and strategic thinking.
ROLE RESPONSIBILITIES
- Develop and execute a comprehensive website optimization strategy for PfizerForAll, focusing on improving user engagement, conversion rates, and overall website performance.
- Continuously monitor and analyze website metrics, business outcomes, media performance, and user research to identify areas for improvement and optimization.
- In partnership with CX and Performance team lead A/B testing and conversion rate optimization initiatives to drive measurable improvements in key performance indicators.
- Collaborate with product management teams to provide insights and recommendations for upstream product strategy based on PfizerForAll's website performance and user behavior.
- Own the learning agenda for the PfizerForAll website, ensuring that data-driven insights inform decision-making and drive continuous improvement.
- Stay up-to-date with industry trends, best practices, and emerging technologies related to website optimization and user experience.
- Collaborate with designers, developers, and content creators to implement website enhancements and ensure a seamless user experience.
- Establish and maintain strong relationships with internal stakeholders to align website optimization efforts with PfizerForAll's overall business objectives.
- Collaborate with marketing teams to optimize website performance for various marketing channels, including SEO, SEM, and social media.
BASIC QUALIFICATIONS
- Bachelor's degree in a related field (e.g., Marketing, Business, Computer Science) is required.
- 5+ years of experience in website management, optimization, or related roles, with a proven track record of driving measurable improvements in website performance.
- Strong understanding of web analytics tools and A/B testing platforms (e.g., Adobe, Optimizely, VWO).
- Proficient in data analysis and interpretation, with the ability to derive actionable insights and make data-driven decisions.
- Experience working with dynamic websites and content management systems.
- Knowledge of UX/UI principles and best practices.
- Strong problem-solving skills and a proactive mindset.
- Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
- Demonstrates a human-centered mindset – being obsessed with the end customer and demonstrated ability to bring voice of the customer by understanding customer journeys.
- Strong writing, presentation and influencing skills.
- Discretion and trustworthiness in dealing with confidential information.
- Role model for the PFE Values (Courage, Excellence, Equity, Joy).
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PREFERRED QUALIFICATIONS
- Advanced degree preferred.
- Experience launching disruptive innovation in a customer-centric industry.
- Strong leadership and team management skills, with the ability to motivate and inspire a team towards achieving common goals.
- Exceptional communication and presentation skills, with the ability to effectively convey complex ideas and recommendations to both technical and non-technical stakeholders.
- Passion for staying up-to-date with the latest trends and advancements in website optimization and user experience.
OTHER JOB DETAILS:
Work Location Assignment: Hybrid; 2-3 days onsite/week
Additional Locations: Collegeville, PA, Cambridge, MA or South San Francisco, CA
Last Day to Apply: January 28, 2025
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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