ROLE SUMMARY
Prevnar represents 25 years of Pfizer innovation with pneumococcal disease starting with Prevnar, then Prevnar13 and now Prevnar20. Prevnar20 offers unique value to the marketplace, and we have an opportunity to continue to positively impact public health with the CDC’s Advisory Committee on Immunization Practices (ACIP) recently expanded recommendation for adults. As Prevnar20 navigates a changing competitive environment, this role offers a chance to bring fresh strategies and innovative thinking to help defend market share. Reporting to the Senior Director, HCP Team Lead, the Prevnar 20 Adult, HCP lead Marketer will play a critical role in leading flawless execution of core components of the HCP strategy in order to achieve brand goals and ensure success.
This team operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork. As the work evolves, priorities change, and needs arise, the individual will need to flex across several content areas to support/drive the work. It’s a fast-paced, collaborative environment that requires an organized and coachable colleague with operational US Marketing experience (vaccines preferred) and the ability to navigate the organization and get things done.
ROLE RESPONSIBILITIES
The Prevnar 20 Adult HCP lead is responsible for developing and executing strategies and tactics to defend market share and accelerate uptake in key patient groups. They will coordinate tactical efforts led by the director and senior brand manager to ensure alignment with brand strategies and objectives
Specific responsibilities include but are not limited to:
- Lead the NPP and Media Strategy efforts: review KPIs, adjust plan and manage budget
- Oversee Sales Force Strategy and Tactical execution:
- POAs, relevant CFC tactics such as DSP, optimal messaging and call flow evolution.
- Collaborate with Field Leadership to gain input to inform planning and enable effective execution of brand tactics
- Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver overall revenue and profit objectives the brand and Pfizer Vaccines
- Manage HCP budget, tactical execution, and performance of the Agency of Record and other key partner agencies
BASIC QUALIFICATIONS
- 8+ years of pharmaceutical experience preferred
- Bachelor’s degree required
- HCP marketing experience required
- Digital and customer engagement experience
- Strong analytical and strategic skills including creativity and effectiveness in identifying and prioritizing strategic challenges and balancing short term needs with long-term vision
- Ability to lead cross-functional teams without direct authority
- Change agile and dependable; ability to create deliverables in a fast-paced environment
- Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership
- Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners
PREFERRED QUALIFICATIONS
- MBA preferred but not required
- Vaccines experience strongly preferred
- Pervious US HCP marketing experience preferred
- Experience driving innovative digital strategies, campaigns and tactics that deliver improved customer experience and results
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:
- Last day to apply: April 1, 2025
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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