WHY PATIENTS NEED YOU:
The US Prostate Cancer Business is one of the largest and fastest growing businesses within Pfizer Oncology. The portfolio includes thress in-line brands (ORGOVYX, XTANDI, and TALZENNA).
ORGOVYX is a treatment for men with advanced prostate cancer that received FDA approval in Dec 2020 and launched in early 2021 with our co-promote partner, Sumitomo Pharma America, Inc. ORGOVYX is a key growth driver for the Prostate Cancer Portfolio as it continues to deliver double digit growth in year 4 of its lifecycle. This is an exciting opportunity to work on a fast-paced, co-promote with a high performing team and to support patients with advanced prostate cancer.
The HCP Lead will serve a critical lead role for the team and be responsible for leading HCP strategy and advancing key HCP marketing initiatives. It requires strong strategic thinking, a proven track record of success, and ability to work with and engage multiple stakeholders.
The role will report to the US Team Lead for Orgovyx.
ROLE RESPONSIBILITIES
- Lead development of the overall HCP strategy, including campaign development and message evolution
- Lead cross-functional team (including Medical, HEOR, GPD and others) to develop Real World Data (RWD) strategy and promotional plan
- Lead field-based activities, including development of promotional materials and targeting strategy
- Partner and align with Sales leadership to develop plan for National Sales Meetings, incorporate field insights into strategy and execution, and lead FBST
- Support operating plan and LRF; lead HCP strategic plan and tactical plan
- Full HCP budget oversight, including driving appropriate investment across HCP channels, escalating needs for budget re-allocation and/or investment, and preparing for resource allocation decisions
- Continuously measure the impact of marketing initiatives, generating early learning, and driving continuous improvement to achieve budget
- Identify and track overall performance and KPIs for key tactics to identify areas for improvement and optimization
- Identify strategic customer insights through collaboration with medical, market analytics, field force and prescribers and translate into actionable strategies
- Maximize portfolio approach across PC franchise
- Represent Pfizer on key alliance workstreams
- Lead and mentor others; Hold self and team accountable for deliverables and positive performance while fostering positive culture
BASIC QUALIFICATIONS
- Bachelor’s degree and 10+ years of pharmaceutical industry experience required, or Master's degree and 9+ years of experience, or Ph.D./PharmD and 7+ years of experience required
- Previous in-line US marketing direct experience with focus on HCP stakeholders
- Deep understanding of US market dynamics
- Proven track record of synthesizing complex information & distilling critical customer insights
- Demonstrated ability to execute complex marketing programs that drive performance
- Strong team player with demonstrated ability to collaborate with experts from cross functional areas
- Strong influence skills and ability to mobilize and lead key stakeholders
- Strong business acumen with excellent verbal and written communication and negotiation skills for a wide variety of audiences, including senior management
- Clearly articulates business direction and priorities
- Demonstrated creativity and innovative idea development
- Detail and action oriented; strong analytical skills
- Helps foster a culture of collaboration and teamwork
- demonstrate a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
- Expected domestic travel up to 20%
- Ability to travel domestically and internationally as needed for congresses, sales meetings and customer engagements
Work Location Assignment: Hybrid
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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