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Perpetua

Senior Specialist, Measurement & Analytics

Baltimore, MD
Google Tag Manager SQL DOMO Power BI Tableau Looker Studio HTML JavaScript Python Snowflake Google Analytics
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Description

Senior Specialist, Measurement & Analytics

Location: Baltimore, Maryland, United States

Department: Consulting

About Flywheel 

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

Opportunity 

We are looking for a Senior Specialist, Measurement and Analytics within our Commerce Intelligence department. You will play a critical role in shaping how our clients understand and optimize their digital experiences. From implementing accurate tagging to building performance dashboards and designing measurement frameworks, you will help translate digital behavior into actionable insights. You’ll collaborate closely with UX, Creative, Strategy, and Development teams to elevate how customers engage with key digital properties. If you enjoy solving complex data challenges, communicating insights clearly, and continuously learning new tools and approaches, this role is an exciting opportunity to make a meaningful impact. 

What you'll do:

  • Build measurement frameworks that clearly define how digital performance is measured, ensuring stakeholders understand what success looks like across websites and digital experiences. 
  • Own tagging strategy and tracking implementation, using Google Tag Manager and other tag management tools to ensure clean, consistent, and accurate data collection across digital properties. 
  • Lead QA processes for tracking and analytics deployment, validating that data flows correctly and reliably before features go live. 
  • Analyze web performance using GA4, pulling insights on user engagement, conversion behavior, and content performance to help clients continuously improve their digital experiences. 
  • Design and maintain dashboards in tools such as DOMO, Power BI, Tableau, or Looker Studio, translating complex datasets into clear stories that inform internal teams and client partners. 
  • Partner with UX and product teams on A/B tests, supporting experiment design, measurement, and results interpretation to guide feature optimization. 
  • Present insights to clients and internal stakeholders, connecting the dots between user behavior and business goals to influence strategic decisions. 

Who you are:

  • You have 2-4 years of experience in analytics, with a strong focus on web analytics and digital experience measurement. 
  • You are fluent in Google Analytics (GA4) and highly skilled with Google Tag Manager or similar tag management systems. 
  • You have hands-on experience with SQL and BI tools such as DOMO, Power BI, Tableau, or Looker Studio to build insightful dashboards and reports. 
  • You understand A/B testing principles, experiment design, and how UX changes can impact user behavior. 
  • You are comfortable working in cross-functional teams, partnering with UX, Creative, Strategy, and Development to guide data-informed decisions. 
  • You communicate clearly and confidently with clients, with a strong ability to tell stories through data. 
  • You’re curious and proactive — someone who is excited to learn new tools, try new techniques, and continuously improve. 
  • Experience in an agency environment or retail/e-commerce analytics is a plus. 
  • Nice-to-have technical skills: HTML/JavaScript, Python, and familiarity with Snowflake. 

Working at Flywheel

We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
  • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
  • Competitive paid time off, including annual leave plus paid public holidays
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
  • So you know: The hired candidate will be required to complete a background check
  • Learn more about us here: Life at Flywheel

The Interview Process:

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.
 
Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [email protected] so that we can support you.

For more information about what data we collect and how we use it, please refer to our Privacy Policy.
 
We leverage AI technology to streamline our hiring workflow, though all candidate decisions are made by our Talent Acquisition Team. This position is for an existing vacancy.
 
IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We've identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here.
 
Please note, we do not accept unsolicited resumes from 3rd party Recruitment Firms. 
 
#LI-HYBRID
 
Perpetua
Perpetua

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