Developer/Consultant - Salesforce Marketing Cloud - (Costumer Data Platform)

Overview We Are PepsiCo Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years. A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. Know more: PepsiCoJobs Join PepsiCo, dare for better. Responsibilities The Opportunity Responsible for the successful delivery of sophisticated Salesforce solutions for our customers. These technologies include, but are not necessarily limited to Salesforce products, APIs, Lightning Experience & Component development, Apex/Visualforce, mobile development technologies, and integration middleware/ETL technologies. Support team for the region in the activation of mkt strategies, provides collaboration to the CDP team, information analysis and any other team related to the business. Your Impact As CDP Developer your responsibilities would consist of Responsible for the effective integration of customer data from various sources within the Salesforce platform, ensuring data quality, consistency, and accessibility for relevant teams. Develop and optimize customer segmentation models that allow the personalization of campaigns and commercial strategies. Responsible for ensuring that the CDP complies with all privacy and data security regulations, and that internal processes are aligned with industry best practices. Implement data-driven personalization strategies to improve the relevance of customer communications. Effectively segment audiences to target campaigns to specific groups. Provide detailed reporting and KPI analysis of customer data, facilitating strategic decision making across the organization. Continuous improvement, including adoption of new Salesforce features and technologies such as Einstein's capabilities. Build and manage workflows and automations. Collaborate with cross-functional stakeholders from marketing, brands, design agencies in the end-to-end planning and execution of marketing plans. Generate technical and analytical documentation as well as use of tools and repositories to collaborate with Business needs. Qualifications ¿Who Are We Looking For? Minimum 2 years' experience in advanced skills in data management and data architecture, including data integration, data quality, segmentation, and data modeling. Extensive knowledge and 2-3 years of experience using the Salesforce Customer Data Platform and Marketing Cloud including configuration, administration and customization. Ability to analyze large volumes of customer data and generate actionable insights to guide business decisions. Understanding of Salesforce integration with other platforms APIs. Ability to work autonomously and collaborate effectively in a multi-disciplinary team. Strong analytical skills and ability to translate data into actionable recommendations. Ability to translate business requirements into effective technical solutions. Minimum 2 years of experience in digital marketing channels: Ads, SMS, mobile, among others. Minimum 2 years of experience in programming and scripting languages (such as SQL, Python) for data manipulation and process automation within Salesforce. Experience developing LWC (HTML, JavaScript, CSS, AMPscript) in Salesforce. Intermediate English (written and verbal skills) Significant experience in data analysis and reporting, preferably in a marketing or sales environment. DESIRABLE: certifications such as Salesforce Certified CDP Specialist, Salesforce Certified Administrator, or Salesforce Certified Platform App Builder. If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.


The Opportunity Responsible for the successful delivery of sophisticated Salesforce solutions for our customers. These technologies include, but are not necessarily limited to Salesforce products, APIs, Lightning Experience & Component development, Apex/Visualforce, mobile development technologies, and integration middleware/ETL technologies. Support team for the region in the activation of mkt strategies, provides collaboration to the CDP team, information analysis and any other team related to the business. Your Impact As CDP Developer your responsibilities would consist of Responsible for the effective integration of customer data from various sources within the Salesforce platform, ensuring data quality, consistency, and accessibility for relevant teams. Develop and optimize customer segmentation models that allow the personalization of campaigns and commercial strategies. Responsible for ensuring that the CDP complies with all privacy and data security regulations, and that internal processes are aligned with industry best practices. Implement data-driven personalization strategies to improve the relevance of customer communications. Effectively segment audiences to target campaigns to specific groups. Provide detailed reporting and KPI analysis of customer data, facilitating strategic decision making across the organization. Continuous improvement, including adoption of new Salesforce features and technologies such as Einstein's capabilities. Build and manage workflows and automations. Collaborate with cross-functional stakeholders from marketing, brands, design agencies in the end-to-end planning and execution of marketing plans. Generate technical and analytical documentation as well as use of tools and repositories to collaborate with Business needs.


¿Who Are We Looking For? Minimum 2 years' experience in advanced skills in data management and data architecture, including data integration, data quality, segmentation, and data modeling. Extensive knowledge and 2-3 years of experience using the Salesforce Customer Data Platform and Marketing Cloud including configuration, administration and customization. Ability to analyze large volumes of customer data and generate actionable insights to guide business decisions. Understanding of Salesforce integration with other platforms APIs. Ability to work autonomously and collaborate effectively in a multi-disciplinary team. Strong analytical skills and ability to translate data into actionable recommendations. Ability to translate business requirements into effective technical solutions. Minimum 2 years of experience in digital marketing channels: Ads, SMS, mobile, among others. Minimum 2 years of experience in programming and scripting languages (such as SQL, Python) for data manipulation and process automation within Salesforce. Experience developing LWC (HTML, JavaScript, CSS, AMPscript) in Salesforce. Intermediate English (written and verbal skills) Significant experience in data analysis and reporting, preferably in a marketing or sales environment. DESIRABLE: certifications such as Salesforce Certified CDP Specialist, Salesforce Certified Administrator, or Salesforce Certified Platform App Builder. If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.