Brand Designer

Location: Klongtoey, Bangkok, Thailand

Overview The Beverage Designer at PepsiCo is a senior creative role responsible for leading end-to-end design development across beverage brands. This role drives design excellence, elevates brand identity, and ensures impactful visual storytelling across packaging, campaigns, and innovation projects. The position requires a strong balance of creative vision, strategic thinking, and stakeholder management to deliver best-in-class brand experiences in a fast-paced environment. Responsibilities Lead the end-to-end design process from concept to execution across packaging, key visuals, and integrated campaigns. Translate brand strategy into compelling and culturally relevant design solutions. Ensure high standards of design excellence and consistency across all touchpoints. Collaborate cross-functionally with marketing, insights, innovation, and external agencies. Manage and guide external partners (agencies, production, vendors) to deliver quality outputs on time. Provide creative direction and mentorship to junior designers, fostering team growth and capability. Drive innovation by exploring new design trends, tools, and approaches within the beverage category. Present design concepts clearly to stakeholders and senior leadership, articulating rationale and impact. • • Oversee artwork development, ensuring alignment with production requirements and brand guidelines. Qualifications Bachelor’s degree in Graphic Design, Visual Communication, or a related field. 6–8+ years of experience in branding, packaging, or integrated design (FMCG experience preferred). Strong portfolio demonstrating high-quality brand and packaging work, ideally within beverages or consumer brands. Proven ability to lead projects independently and manage multiple priorities. Strong understanding of brand systems, typography, layout, and visual storytelling. Experience working with cross-functional teams in a fast-paced, matrix organization. Excellent communication and presentation skills. Proficiency in design tools (Adobe Creative Suite, etc.). • • Experience in production and print processes (e.g., packaging dielines, color management) is a plus.

Responsibilities

Lead the end-to-end design process from concept to execution across packaging, key visuals, and integrated campaigns. Translate brand strategy into compelling and culturally relevant design solutions. Ensure high standards of design excellence and consistency across all touchpoints. Collaborate cross-functionally with marketing, insights, innovation, and external agencies. Manage and guide external partners (agencies, production, vendors) to deliver quality outputs on time. Provide creative direction and mentorship to junior designers, fostering team growth and capability. Drive innovation by exploring new design trends, tools, and approaches within the beverage category. Present design concepts clearly to stakeholders and senior leadership, articulating rationale and impact. • • Oversee artwork development, ensuring alignment with production requirements and brand guidelines.

Qualifications

Bachelor’s degree in Graphic Design, Visual Communication, or a related field. 6–8+ years of experience in branding, packaging, or integrated design (FMCG experience preferred). Strong portfolio demonstrating high-quality brand and packaging work, ideally within beverages or consumer brands. Proven ability to lead projects independently and manage multiple priorities. Strong understanding of brand systems, typography, layout, and visual storytelling. Experience working with cross-functional teams in a fast-paced, matrix organization. Excellent communication and presentation skills. Proficiency in design tools (Adobe Creative Suite, etc.). • • Experience in production and print processes (e.g., packaging dielines, color management) is a plus.