Description
Platform & Marketing Cloud Specialist - Salesforce
Team: Delivery
Location: Remote
Commitment: Full-time
Workplace Type: remote
Penrod is a dynamic, high-growth global consulting firm specializing in digital transformation and operational excellence across the Health & Life Sciences sector. We partner with leading healthcare systems to drive value through strategic technology implementations, data enablement, and change management. We pride ourselves on delivering measurable results and fostering a culture of innovation and continuous improvement.
We're seeking an experienced Salesforce Platform Consultant who also possesses strong Marketing Cloud configuration skills. The ideal candidate will bridge the gap between our core Salesforce platform configuration and marketing automation initiatives.
What you will do
- Design and implement Salesforce solutions aligned with business requirements
- Develop custom applications using Apex, Lightning components, and Visualforce
- Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud)
- Manage data migration, integration, and API development for Salesforce platforms
- Provide technical guidance on Salesforce platform best practices
- Document configurations and train users on implemented Salesforce solutions
- Maintain Salesforce Platform Developer or Administrator certification
- Campaign Creation and Management: Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform
- Audience Segmentation: Build and manage audiences and segments for targeted marketing efforts
- Email Design and Implementation: Design, build, configure, and test emails, including dynamic content and responsive design
- Journey Builder and Automation Studio: Build, configure, and test journeys and automations based on business requirements
- Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements
- Data Management: Handle data uploads, segmentation, and data management/architecture within the platform
- Analytics and Reporting: Monitor and analyze campaign performance, generating reports and insights
- Technical Expertise: Proficiency in Salesforce Marketing Cloud, SQL, and related technologies
- Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud
Salesforce Platform Responsibilities:
Marketing Cloud Responsibilities:
What we look for
- 3+ years of Salesforce platform configuration experience
- Proven experience with Marketing Cloud setup and administration
- Salesforce Platform Developer or Administrator certification
- Marketing Cloud Email Specialist or Administrator certification preferred
- Strong problem-solving and communication skills
- Understanding of data privacy regulations related to marketing communication
- Salesforce Certified Data Cloud Consultant certification or equivalent experience
- Hands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration
- Ability to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms)
- Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reporting
Penrod is a healthcare and life sciences consulting company that empowers exceptional experiences by engaging and consulting on technology and enabling digital transformation. Founded in 2011, a Summit Salesforce Partner since 2016, and HIPAA compliance accredited, Penrod has helped hundreds of companies ranging from startup to the Fortune 500; from pre-FDA approval to full commercialization; from specialty clinic to major healthcare system; improve their own patient experiences and implement technology to meet the challenges of the industry as they continue to evolve.
Penrod is an equal opportunity employer. Penrod does not discriminate against any employee or applicant because of race, religion, sex, sexual orientation, age, national origin, ancestry, disability, arrest or conviction record, marital status, military service or any other characteristic protected by applicable local, state or federal law and reasonably accommodates applicants and employees as required by applicable law.
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