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Lifecycle Marketing Specialist, Venmo

Remote New York, NY
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Description
As the Lifecycle Marketing Specialist, you will help develop and implement initiatives to drive engagement of Venmo’s user base throughout their lifetime within Venmo-owned channels (email, in-app, push). You will be responsible for working with multiple stakeholders to develop and lead lifecycle strategies across core P2P engagement and upsell growth for other Venmo products.

Your way to impact:   

    • Responsible for planning, developing, and implementing growth strategies across owned channels (email, in-app, push, SMS) to drive user engagement and improve conversion 
    • Analyze campaign results, determine actionable next steps for optimization, distill results and takeaways for leadership team and key stakeholders 
    • Work with data and technical teams to develop segmentation for various campaigns and dashboards to measure results 
    • Develop creative briefs to guide agencies, provide feedback, and solicit appropriate reviews from key partners (Legal, Product, Brand) 
    • Develop A/B tests to drive effective ROI and incremental lift 
    • Refine integrations of various marketing tools to ensure campaign tracking and proper campaign measurement 
    • Collaborate with Operations team to QA campaigns for final deployment  

        

    What do you need to bring:  

    • 3-4 years of Marketing experience (at least 2 years of CRM, lifecycle, or retention)  
    • Has developed campaigns for email and at least one mobile channel (in-app, push, SMS)  
    • Is comfortable working cross-functionally & building effective working relationships with technical, creative, and business teams 
    • Demonstrated project management skills with keen eye for detail - ability to lead, develop and provide clear direction, prioritization and planning  
    • Can show measurable success in an innovative and agile high-growth environment  
    • A strong verbal and written communicator  
    • Highly analytical and comfortable with reporting and analysis of financial metrics 
    • Nice-to-have: financial services/fin-tech experience, but not required  
    • Bachelor and/or equivalent work experience required  

    **We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don't hesitate to apply.

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