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Opinion Research / Survey Data Analyst

London, UK Oxford, UK
SPSS R SQL
Description

Time commitment: ~3–4 days per week, variable by phase. Duration: period tbc. Start-asap

OCH's global research team conducts large-scale, multi-country survey research and has developed a growing library of quantitative datasets and segmentation outputs across geographies. We are looking for an experienced quantitative analyst to join the team and contribute across a range of analytical work — from foundational data preparation and exploration through to advanced statistical modelling.

The core analytical focus of the role centres on two interconnected workstreams: the rigorous development of survey-based clustering and segmentation models, and the design of a classification framework that allows new respondents to be assigned to existing segments efficiently and reliably. Beyond this, the analyst will also handle day-to-day data management tasks including dataset cleaning, variable harmonisation, and exploratory cross-tabulation work. The role sits within the research methods function and involves close collaboration with OCH's Head of Data & Research Methods.

KEY RESPONSIBILITIES

Data cleaning & preparation

  • Clean, recode, and structure incoming survey datasets - including applying advanced data quality checks and filters, raking & weighing, missing data, etc.

  • Conduct foundational data exploration including frequency distributions, cross-tabulations, and basic descriptive analyses, primarily in SPSS

  • Work fluently across survey data formats, principally SPSS (.sav) and R-native formats

Cluster analysis & segmentation

  • Conduct advanced cluster analysis on complex, multi-country survey datasets, working hand in hand with the Head of Data & Research Methods regarding analytical decisions and final segmentation outputs

  • Evaluate and compare clustering approaches (e.g. k-means, hierarchical, latent class analysis, and others as appropriate) with a view to producing segments that are statistically robust, meaningful, and cross-nationally comparable

  • Manage the specific methodological challenges of complex survey data: dealing with varying variable types (nominal, ordinal, continuous), handling of translated or culturally non-equivalent items

  • Iteratively test and refine cluster solutions, systematically varying parameters and documenting the impact of each decision on outputs

Classification model development

  • Using existing, labelled segmentation outputs as a training base, design and fit (machine learning / train-test) an appropriate classification model to enable assignment of new respondents to established segments

  • Evaluate candidate classification approaches (e.g. random forest, logistic regression, LDA, gradient boosting, or others) and select the most appropriate given the data structure, segment separability, and intended use

  • Assess model performance rigorously using appropriate validation strategies (e.g. cross-validation, held-out test sets, confusion matrices, precision/recall)

  • Iterate on model specifications, documenting all variations and intermediary outputs

'Golden questions' identification

  • Identify the minimum set of survey questions ('golden questions') that are most predictive of segment membership — i.e. those that would need to be included in future quantitative research instruments to allow reliable classification of new respondents

  • Apply appropriate variable importance and feature selection techniques to identify and rank candidate questions, and validate their predictive power

  • Produce clear recommendations on the golden question set, including supporting evidence and sensitivity analyses

Classification / calculator tool

  • Design and implement a practical classification tool or calculator that can be applied to future survey datasets to assign respondents to segments based on the golden question set

  • Ensure the tool is well-documented, reproducible, and usable by the Head of Data & Research Methods without requiring re-running of the full modelling pipeline

Methodological documentation

  • Maintain detailed records of all analytical iterations, including variations in parameters, model specifications, and the rationale behind decisions taken

  • Document all intermediary outputs in a structured and retrievable format

  • Produce final methodological documents for each workstream — written to a standard that would allow a qualified analyst to understand, reproduce, and build upon the work

  • Flag methodological uncertainties or trade-offs explicitly, rather than presenting a single opaque output

REQUIRED EXPERTISE & EXPERIENCE

  • Solid, demonstrable experience (typically 4–7 years) working with quantitative survey or polling data (or equivalent) in an analytical capacity

  • Fluency with SPSS for data cleaning, cross-tabulation, and exploratory data analysis, including confident management of variable and value labels, codebooks, and data transformations

  • Advanced proficiency in cluster analysis methods, with hands-on experience selecting and comparing approaches on real survey datasets

  • Proven experience fitting and validating classification models using labelled training data

  • Advanced R proficiency — all modelling and classification work is expected to be conducted in R, with clean, documented, reproducible scripts

  • A rigorous, structured approach to analytical work with a strong documentation habit

KEY SKILLS & ATTRIBUTES

  • Statistically rigorous and methodologically confident, with the seniority to take end-to-end ownership of complex analytical problems

  • Detail-oriented and systematic, with a natural inclination to document decisions and iterations thoroughly

  • Comfortable working autonomously and at depth on a focused analytical brief

  • Able to communicate methodological choices clearly in writing, for a technically informed audience

  • Self-directed, structured, and reliable in managing their own workflow

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