Marketing Data Analyst

Do you thrive on data and turning complex information into actionable insights that drive real business impact? Are you a seasoned analyst with a proven track record of success in a fast-paced marketing environment? If so, we're looking for you!

In this pivotal role, you will take ownership of the data that fuels our marketing success. You will be responsible for developing and executing a robust data strategy, gathering, analyzing, and synthesizing data from various sources, and translating complex findings into clear, actionable insights that inform and guide our marketing decisions. You will be a key partner to marketing leadership, providing data-driven recommendations and driving continuous improvement across all marketing channels.

In this role, you’ll be responsible for:

• Leading the development and implementation of a comprehensive marketing data strategy.
• Defining, tracking, and reporting on key marketing KPIs. 
• Working with marketing, sales, and finance leadership to set goals.
• Analyzing the performance and attribution of all marketing channels, including paid, organic, email, social, and content, identifying trends and opportunities for optimization.
• Designing and executing A/B testing and other experiments to continuously improve marketing performance.
• Developing and maintaining intuitive dashboards and reports that provide actionable insights to stakeholders across the organization.
• Gathering, normalizing, and integrating data from various sources, including CRM systems, marketing automation platforms, web analytics, and social media platforms.
• Collaborating closely with marketing and product teams to help develop customer-centric strategies and drive data-informed decision-making.
• Proactively identifying areas for data improvement and automation, streamlining processes and increasing efficiency.
• Staying abreast of the latest marketing technology and data analysis trends.

The team you will be joining: 

• This multi-talented inbound marketing and ecommerce team consists of digital marketers, writers, designers and communications experts who endeavor to show the world why OnLogic is the first choice in Industrial Computing. You’ll find them developing marketing campaigns, producing stunning product catalogs, curating our social media channels, penning website content and laughing daily at each other's terrible jokes. They’re a collaborative crew that works hard to position the brand, generate demand and deliver a delightful customer experience.
• Learn more about Life at OnLogic.

• 3+ years of proven experience in a marketing data analyst role, with a strong track record of success in a fast-paced, data-driven environment.
• Expertise in building and maintaining scalable marketing reports and dashboards using a variety of tools, including business intelligence platforms and data visualization tools such as PowerBI.
• Experience with data lakes (BigQuery).
• Experience with Google Analytics.
• Strong proficiency in  SQL and DAX as the primary query languages.
• Strong proficiency in Excel, Google Sheets, and scripting languages for data analysis (e.g., Python, R).
• Proven ability to analyze complex data sets, identify trends, and communicate findings effectively to both technical and non-technical audiences.
• Satisfactory completion of a background check.
• Ability to work in the U.S. without visa sponsorship.

Who we're looking for:

• Experience training and mentoring marketing teams on data analysis techniques and best practices.
• A strong understanding of marketing principles, including customer segmentation, campaign planning, and performance measurement.
• Excellent analytical, problem-solving, and communication skills.
• A proactive, results-oriented mindset with a strong work ethic and the ability to thrive in a fast-paced environment.

Who we are:

OnLogic employees have the opportunity to shape our future and drive impactful change. We design and manufacture specialized computers and hardware solutions for companies all over the world, helping them to make the seemingly impossible possible. Our computers are designed to work where others fail, and it's our vision to be the first choice in industrial computing. To make that vision a reality, we've built a team of ambitious problem solvers, guided by the company's core values of Open, Fair, Innovative and Independent. We have an open office, open salaries and strive to be fair and transparent in our decision making. We encourage input and feedback from every member of our team and look to improve ourselves and our business every single day.

Diversity is an essential element of our core values. Not just respecting, but actively embracing a variety of backgrounds, life experiences, and opinions, helps us foster innovation, enhances our problem-solving capabilities, and promotes learning and engagement among the members of our team. We strongly encourage those with diverse backgrounds to apply.

We are committed to providing a safe, inclusive, and harassment-free workplace for all employees. We do not tolerate any form of harassment, discrimination, or bias based on race, ethnicity, gender, sexual orientation, religion, disability, age, or any other protected characteristic.

To learn more about our values, our mission and what it's like to work at OnLogic, visit www.onlogic.com/careers.