Epsilon & LiveRamp Data Platforms

Location: Atlanta, GA

Epsilon & LiveRamp Data Platforms

Job SummaryWe are seeking an Associate with strong working knowledge of both Epsilon and LiveRamp data platforms to help client organizations evaluate, design, and optimize their customer data and audience strategies.

Key ResponsibilitiesDevelop a strong understanding of both Epsilon and LiveRamp platforms, including their data, audience, identity, activation, and measurement capabilities.Compare Epsilon and LiveRamp based on:Data availability and qualityAudience segmentation capabilitiesIdentity resolution and matchingFirst-party data onboardingAudience activationMeasurement and analyticsIntegration with the client's existing technology ecosystemData governance, privacy, and compliance requirementsCost, scalability, and operational complexityWork with client stakeholders to understand their business objectives, customer-data strategy, marketing use cases, and technology constraints.Translate business requirements into platform capabilities and recommend appropriate solutions.Participate in client discussions, workshops, discovery sessions, and solution assessments.Create Epsilon vs. LiveRamp capability assessments, fit-gap analyses, and recommendations.Work with technical teams to understand data flows, integrations, APIs, data feeds, and downstream activation requirements.Identify opportunities where Epsilon and LiveRamp can complement each other rather than treating them as mutually exclusive solutions.Support proof-of-concept and pilot initiatives to validate platform recommendations.Present findings and recommendations to business and technology stakeholders.Stay current on changes to both platforms and the broader identity, audience, AdTech, and customer-data ecosystem.Required SkillsStrong hands-on or functional knowledge of both Epsilon and LiveRamp.Understanding of customer data, identity, audience management, and data activation.Ability to perform platform comparison and fit-gap analysis.Strong analytical and problem-solving skills.Ability to translate business requirements into technology/data-platform recommendations.Understanding of first-party, second-party, and third-party data.Knowledge of identity resolution, audience matching, segmentation, and activation.Working knowledge of SQL and data concepts.Strong client-facing communication and presentation skills.Ability to work across business, marketing, data, and technology teams.