Data Analyst, Marketing

Team: Marketing

Location: London

Commitment: Permanent - Full Time

Workplace Type: onsite

What you'll Do

• Marketing analytics and data management


• Own marketing analytics and insight generation, partnering with MarkOps on data quality and enrichment, and performing targeted cleansing as needed to enable accurate analysis and visualisation.
• Define and influence the build and maintenance of attribution logic and performance benchmarks to support confident decision making.
• Analyse channel efficiency, conversion metrics and customer behaviour to improve marketing efficiency and unit economics.
• Design, execute and analyse experiments and A/B tests using sound statistical principles.
• Leverage automation and AI-driven approaches to improve insight generation, productivity and scalable marketing execution.


• Platforms, tools and systems


• Work hands on to analyse, model and visualise marketing performance data.
• Build and maintain dashboards and self-serve reporting using visualisation tools such as Looker, Tableau or similar.
• Use SQL extensively to query, transform and analyse large, complex datasets.
• Work confidently with Excel for analysis, modelling and validation alongside SQL-based workflows.
• Support Marketing Operations team with CRM platforms, particularly Salesforce, to support marketing performance tracking and funnel analysis.
• Use GA4 and related digital analytics tools to understand acquisition behaviour, channel performance and conversion.
• Partner closely with Data Engineering and technical teams to improve pipelines, models and reporting infrastructure.


• Cross-functional collaboration and enablement


• Act as a strategic partner to Marketing, Commercial and Product teams, embedding analytics into planning and execution.
• Support campaign planning with data-driven targeting, segmentation and performance forecasting.
• Define and track core marketing KPIs, north star metrics and success measures.
• Champion a culture of data-driven decision making, continuously improving confidence in performance reporting and insights.

What success looks like

• Marketing and commercial teams have high confidence in performance data, attribution and reporting.
• Clear visibility of what is driving acquisition and growth across all OakNorth products.
• Strong adoption of dashboards and self-serve reporting across marketing and commercial teams.
• Actionable insights consistently feeding into campaign planning, experimentation and strategy.
• Effective collaboration with Product, Commercial and Data teams to support wider business goals.
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• Experience and knowledge


• Proven experience in marketing analytics, commercial analytics or data analysis roles.
• Experience working with marketing performance data, attribution models or experimentation frameworks.
• Familiarity with CRM and marketing platforms such as HubSpot, Salesforce or similar.
• Experience with data visualisation tools such as Looker, Tableau or similar.
• Experience in fintech, financial services or B2B environments is beneficial but not essential.

Benefits & Perks

• 25 days holiday per year plus bank holidays, alongside enhanced family leave allowances.
• Competitive salary and equity, giving you a meaningful stake in the success of the business.
• Your choice of a high-quality laptop running macOS or Ubuntu.
• Regular team and company socials, including informal breakfasts and dinners at OakNorth.
• Access to cycle-to-work and electric vehicle schemes.