Description
The B2B Commercial Team is the engine driving Nord Security’s growth in the corporate cybersecurity sector.
Our focus is on strategic partnerships and integrations. Engaging with clients and delivering impactful business solutions that secure their digital presence – this is what fuels our drive and success.
We are seeking a dynamic and experienced individual to lead our Product Marketing agenda for one of our B2B products. As the Sr. Product Marketing Manager, you will play a pivotal role in driving the success of our offerings by crafting and executing innovative strategies that resonate with our target audience and drive business growth. You will lead an agenda, providing guidance and support to the whole go-to-market team!
Main Responsibilities:
- Define customer segments and buyer personas through the gathering and analysis of customer feedback.
- Serve as the Voice of the Customer, identifying product challenges and proposing solutions in collaboration with other teams.
- Utilize data-driven insights to explore new use cases and influence product growth.
- Develop compelling product positioning and messaging that effectively communicate our unique value propositions to customers.
- Work closely with cross-functional teams to ensure product marketing plans are aligned with overarching business objectives.
- Stay informed about market trends and the competitive landscape to ensure offerings remain ahead of the curve and stand out in the industry.
- Influence product roadmaps by providing market insights, customer feedback, and competitive intelligence to the product management team.
- Equip the go-to-market team with high-quality enablement materials such as presentations, demos, and case studies. Ensure they have the necessary tools and knowledge to effectively communicate Nord Security value to customers.
- Collaborate with Content and Growth Marketing teams to produce thought leadership content including whitepapers, blogs, and webinars.
- Drive content strategy to educate the market and enhance brand awareness across various channels.
Core Requirements:
- At least 3 years of experience in the marketing or marketing project management field.
- Experience working in or with different marketing teams.
- Strong understanding of marketing principles and various communication channels.
- Exceptional communication skills with the ability to distill technical information into accessible content.
- Flexibility and adaptability to work in a fast-paced environment with multiple stakeholders.
- Experience in collaborating with diverse teams and managing complex projects.
- Proficiency in documentation and project management tools.
- Analytical mindset with the ability to measure and interpret campaign performance.
- Fluent in English both verbal and written.
Salary Range
- Gross Salary 2650-3970 EUR/Month.
About Us
Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.
And we’re always looking to expand our team of:
• Future shapers
• Restless achievers
• Self-movers
• Honest communicators
• Team players
What We Offer
• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;
• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;
• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;
• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;
• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;
• More free time. Stay with us and additional vacation days will be added to your calendar;
• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;
• Flexibility. Flexible working time arrangement.
Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes: https://bit.ly/3urJdOL
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