Lead Product Manager

Responsibilities

• Lead the development and execution of digital advertising planning applications, aligning product strategy with company objectives.
• Manage the product lifecycle from concept to launch, ensuring timely delivery and quality execution.
• Prioritization of the product roadmap, including a clear understanding of requirements, resources, execution timelines and customer impact.
• Work closely with engineering, data science, sales, and marketing teams to deliver innovative ad planning and measurement solutions.
• Gather and prioritize customer feedback, market research, and competitive analysis to inform product decisions.
• Collaborate with senior leadership to ensure the product roadmap aligns with business goals and market demands.
• Drive product enhancements and new features that improve client satisfaction and market competitiveness.
• Mentor and manage a small team of product managers, fostering a collaborative and high-performance culture.
• Communicate product updates and strategies effectively to internal stakeholders and customers.
• Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Planning applications.
• Ensure efficient and effective product development processes, including agile methodologies and best practices.

Skills

• 7+ years of experience in technical product management
• Deep technical experience and knowledge of the advertising stack and direct developing experience building digital, cross-platform planning and measurement, DSP, SSP or ad server products.
• Experience with building TV planners, cross-media planners or measurement solutions.
• Experience working with cross-channel measurement and planning systems across TV, CTV/OTT, and digital platforms.
• Strong ability to lead cross-functional teams and manage multiple projects with competing priorities.
• Proven experience in driving product development, with a focus on customer needs and market trends.
• Ability to manage and prioritize multiple initiatives in a dynamic environment.
• Solid understanding of the digital advertising ecosystem, including ad measurement, programmatic buying, and planning tools.
• Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.
• Strategic thinker with a hands-on approach to execution