Art Director (Global Brand & Visual Strategy)

Location: Mexico City, mx

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Are you an innovative Art Director who sits at the intersection of brand strategy, data-driven storytelling, and generative AI design? Nielsen is seeking a forward-thinking Art Director to lead visual direction across global brand campaigns, digital marketing, events, and executive communications. Reporting to the Creative Director, you will translate complex media analytics into clean, compelling visual narratives while pioneering next-generation AI workflows to scale our creative capabilities.

Key Responsibilities

• Visual Leadership & Campaign Strategy: Conceptualize and execute visual direction for global B2B and B2C marketing campaigns, product launches, and high-impact executive decks.

• AI Workflow Integration: Champion the ethical and innovative use of generative AI tools to accelerate storyboarding, concept testing, and visual asset production without compromising brand integrity.

• Data Visualization & Storytelling: Transform complex audience measurement data, media research, and SaaS metrics into intuitive infographics, visual reports, and interactive touchpoints.

• Brand Stewardship: Enforce and evolve Nielsen’s global visual guidelines across web, social, video, event environments, and print collateral.

• Creative Mentorship: Guide internal designers, copywriters, motion designers, and external agency partners from initial concept through final delivery.

Qualifications

• Experience: 7 - 10+ years of progressive design experience, with at least 2 years in an Art Director or Senior Designer role (B2B & B2C, tech, media, or agency environment preferred).

• Portfolio: Must feature strong work in corporate branding, campaign strategy, typography, data visualization, and examples of AI-assisted design.

• Technical Mastery: Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Figma, and commercial generative AI platforms (e.g., Adobe Firefly, Midjourney, DALL-E).

• Education: Bachelor’s degree in Graphic Design, Visual Communications, or equivalent practical experience.

• English Proficiency 
  
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Additional Information

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Nielsen is committed to maintaining a work environment free from any form of discrimination and harassment. Nielsen prohibits conduct that has the purpose or effect of interfering with terms or conditions of employment, or that creates an intimidating, hostile, or offensive work environment based on: race, skin color/national or ethnic origin/ancestry, religion/creed, physical or mental disability/medical condition/genetic information, pregnancy, marital status, sex/gender, gender identity/gender expression/sexual orientation, age, or any other characteristic protected by applicable law.

At Nielsen, we promote equal opportunities for all individuals and value a diverse and inclusive workplace.