Ad Intel Analyst (Fresher)

Key Responsibilities :

• Research and maintain new brands and parent companies added through the harmonization process according to established guidelines.
• Harmonize unmapped vendor data descriptions and creatives to Ad Intel reference data using established guidelines.
• Identify valid new brand records to flag for additional research.
• Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
• Interact with the Ad Intel Education department to provide input regarding specific advertising and guideline recommendations.
• Focus on digital advertising brands, with the remaining time spent on other media as needed.
• Stay updated with industry trends, changes in brand definitions, and creative characteristics to ensure accurate research and harmonization.
• Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.).
• Identify the brand being advertised based on video and audio content, and identify the creative characteristics of the commercial.
• Match the brand with existing information in the database or create new brands and/or creatives when necessary.
• Complete the coding of commercial suspects within established timeframes to meet productivity goals.
• Adhere to coding business rules and guidelines to ensure accurate and consistent data classification.
• Maintain an acceptable quality score by ensuring accuracy and attention to detail in the coding process.
• Meet and maintain an acceptable productivity rate to ensure efficient data coding operations.
• Stay updated with industry trends, changes in brand definitions, and creative characteristics to ensure accurate coding.
• Collaborate with team members to resolve coding discrepancies and provide feedback for process improvements.

ROLE REQUIREMENTS :

• Must speak and write American English.
• Bachelor's degree in a relevant field or equivalent work experience.
• Strong research skills and ability to verify and maintain data according to established guidelines.
• Familiarity with digital advertising brands and creative characteristics.
• Knowledge of other media and advertising industry trends.
• Ability to work independently and meet established deadlines.
• Proficient in using data management tools and software.
• Excellent organizational and time management skills.
• Strong communication skills, both written and verbal.
• Ability to adapt to changing guidelines, procedures, and business rules.
• Prior experience in data analysis, brand research, or coding is a plus.
• Experience working in a production environment is a plus.
• Knowledge of - and interest in - American culture and advertising is a plus.
• Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.