Lead Website Developer (Wordpress Experience)

Nextiva is seeking a dynamic and experienced Lead Web Developer with expertise in WordPress to join our innovative team. Reporting to the Chief Marketing Officer, you will be a key driver of our web strategy, ensuring our website is not just a digital presence but a high-performing revenue engine. As the Lead Web Developer,  you will thrive in a fast-paced, entrepreneurial environment, taking ownership of Nextiva's WordPress-based websites while constantly iterating, optimizing, and pushing for growth.

Key Responsibilities:

• Website Ownership:  Take full ownership of Nextiva's WordPress-based websites, ensuring their functionality, performance, and security.  Oversee the design, development, and maintenance of WordPress sites, ensuring they align with Nextiva's brand, business objectives, and revenue goals. Lead initiatives to improve our web experience on WordPress platforms, focusing on user-centric design principles, performance optimization, and revenue-generating features.
• Vendor Management: Select, brief, and manage a creative web agency to run a redesign project in conjunction with the Wordpress re-platforming of the websites. Collaborate with external vendors, agencies, and service providers when necessary for website development, maintenance, or enhancement projects.
• Website Content Management: Oversee content creation, maintenance, and updates for the website, ensuring accuracy and relevance. Develop a seamless content strategy that blends SEO, UX, and storytelling to drive engagement and conversions. Collaborate with content creators, designers, digital program managers, and developers to produce high-quality web experiences.
• User Experience (UX) and Design: Lead efforts to improve the website's UX, navigation, and overall design to enhance user engagement. Leverage data-driven insights to iterate and test new design approaches that enhance user journeys and drive conversions. Ensure a consistent and visually appealing brand presence.
• Lead Generation and Conversion Optimization: Develop and implement strategies to convert website visitors into leads through forms, CTAs, and landing pages. Implement A/B testing and optimization to increase conversion rates. Continuously analyze funnel performance and iterate rapidly to maximize revenue opportunities.
• Analytics and Reporting: Utilize web analytics tools to monitor website performance, track user behavior, and provide insights for continuous improvement. Report on website KPIs to inform decision-making. Identify patterns in visitor behavior to proactively adjust strategies for optimal engagement and lead conversion.
• Website Security and Compliance: Ensure the website's security, data privacy, and compliance with relevant regulations (e.g., GDPR, CCPA). Monitor and mitigate potential security risks.
• Mobile Optimization: Ensure that the website is responsive and optimized for mobile devices to provide a seamless user experience across platforms.
• SEO and Organic Traffic Growth: Collaborating with the SEO team, Implement SEO best practices to improve organic search visibility and drive relevant traffic. Conduct keyword research and optimize content for search engines. Stay ahead of search algorithm changes and proactively adjust strategies to maintain top rankings.
• Team Leadership and Development: Leading a team of developers, foster a collaborative and innovative work environment to maximize the potential of the web development team, with a keen focus on aligning web strategies with marketing and sales initiatives. Inspire a culture of ownership, curiosity, and experimentation within the team to drive constant improvements. Instill a belief across the team that there is always room for improvement and actively seek out opportunities to enhance the overall quality, functionality, and revenue potential of our WordPress sites.
• Business Impact:  Develop and implement strategies to generate leads, pipeline and revenue through the website. Collaborate closely with marketing and sales teams to align web strategies with revenue goals and enhance the overall customer acquisition and retention experience. Drive a "web-as-a-product" mentality, ensuring our site is a key revenue driver, not just a marketing asset.
• Quality Oversight:  Infuse a passion for testing into the development process, emphasizing the importance of thorough testing to maintain the highest standards of quality in our WordPress sites.  Implement and promote testing best practices, including automated testing, to enhance the reliability and stability of our WordPress solutions.
• Innovation and Personalization: Experiment and test tools, tactics and best practices to deliver personalized journeys on the website for verticals and segments. Leverage AI and automation where possible to create smarter, data-driven personalization that enhances user experience.

Who You Are:

• Scrappy and Resourceful: You thrive in startup-like environments, figuring out solutions independently and leveraging minimal resources to make a big impact.
• Highly Organized: You’re an inbox-zero type with excellent prioritization and time management skills.
• Action-Oriented: You move quickly, adapt to new challenges, and don’t wait for permission to solve problems.
• Tech-Savvy: You pick up new tools and technologies with ease and have a natural curiosity about innovation.
• Proven Performer: You’ve demonstrated top 1% performance in some area, whether professionally, academically, or personally.
• Collaborative: You’re a team player who communicates effectively and builds strong relationships across teams.

Required Skills and Qualifications:

• 8+ years of relevant experience, with hands-on development experience focused on WordPress. Experience working within a B2B Marketing team in Marketing, Digital Marketing, Web Design, or a related field.
• 5+ years of experience in website management, preferably in a B2B SaaS or technology company.
• Expertise in setting up and managing content management systems (CMS) and website analytics tools. WordPress preferred.
• Strong problem-solving skills with a “figure it out” attitude, comfortable taking initiative without waiting for direction.
• In-depth knowledge of WordPress, themes, plugins, and customization.
• Hands-on experience working with a team of front and backend developers. Familiarity with HTML, JavaScript, CSS, and XML is a plus
• Experience with testing methodologies and a commitment to quality assurance.
• Strong understanding of SEO best practices and digital marketing concepts.
• Experience with website design principles and user experience (UX) design.
• Excellent project management skills with the ability to manage multiple initiatives concurrently.
• Knowledge of website security and data privacy best practices.
• Strong communication and collaboration skills.

Nextiva Core Competencies / DNA:

• Drives Results:  The successful candidate will be action oriented, with a passion for solving problems.  They will bring clarity and simplicity to ambiguous situations.  This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success.  They are a change agent, prepared to lead and drive changes as we transform. 
• Critical Thinker:  The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past.  They are forward-thinking, anticipating problems before they arise.  They’ll recommend and action well thought out solutions, understanding the risks and dependencies. 
• Right Attitude:  The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks.  They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way.  They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.

Total Rewards 

Our Total Rewards offerings are designed to allow Nexties to take care of themselves and their families so they can be their best, in and out of the office. 

Our compensation packages are tailored to each role and candidate's qualifications. We consider a wide range of factors, including skills, experience, training, and certifications, when determining compensation. We aim to offer competitive salaries or wages that reflect the value you bring to our team. Depending on the position, compensation may include base salary and/or hourly wages, incentives, or bonuses. 

• Health 🍏 - Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage 
• Insurance 💼 - Life, disability, and supplemental indemnity plans 
• Work-Life Balance ⚖️ - Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays 
• Financial Security 💰 -  401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA 
• Wellness 🤸‍ - Employee Assistance Program and comprehensive wellness initiatives 
• Growth 🌱 - Access to ongoing learning and development opportunities and career advancement 

At Nextiva, we're committed to supporting our employees' health, well-being, and professional growth. Join us and build a rewarding career! 

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations! 🚀

Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs in late 2021, valuing the company at $2.7B.To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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