Sr. Manager, Ad Tech

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

As part of the ad tech group in the decision sciences team, the Sr. Mgr, Ad Tech is integral in ensuring that our first-party data and models can be effectively leveraged in outbound media platforms for optimizing media campaigns. This person will manage a team of Sr. Analysts, and interact directly with client marketing teams to understand their business initiatives, needs and apply technical solutions to business challenges.

Outside of typical ad tech platforms (CDP, DSPs, ad servers, ESPs and social platforms), this person will also be heavily involved in identity solutions to bolster our addressable reach and mitigate impact of coming industry changes. This person should be collaborative, passionate about pushing tech to its limits and an independent self-starter who’s comfortable working in ambiguity to craft innovative solutions.

Position Responsibilities:

• Lead a team of Sr. Analysts in support of multiple global proposition ad tech stacks, ensuring end-user marketing team’s business needs are understood and supported.
• Ensure data pipelines into CDP and end-point ad platforms are accurate, consistent and address the real-world use cases of marketing teams.
• Manage a global backlog of requests, effectively communicate timelines and expectations and report statuses to internal leadership.
• Cultivate their team’s troubleshooting, analytical and strategic capabilities across propositions.
• Interact with proposition marketing teams to foster clear transparency, trust and communicate accurate expectations.
• Compile individual proposition roadmaps and technology needs into a centralized product roadmap.
• Be a subject matter expert on ad tech.
• Drive and manage organizational change related to adoption and implementation of products.

Qualifications

• Bachelor’s Degree in Computer Science, Engineering or related field OR relevant experience
• 8-10 years experience with digital advertising platforms and/or ad tech platforms
• Experience at ad agency a plus
• Experience with programmatic buying through DSPs, working with ad servers, CDPs and strong familiarity with activating (onboarding) 1st party audiences
• Experience with ad tech tools: Google Analytics, Adobe Analytics, Google Ads, Facebook Ads Manager, etc.
• Experience with data collection, tagging and associated data governance and compliance.
• Experience managing third-party vendor relationships.
• Mastery of data analysis and storytelling, and ability to troubleshoot data inconsistencies and data architectural problems.
• Experience managing a team applying empowerment and effective delegation principles, setting clear expectations and driving career growth.
• Experience with Agile methodologies

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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