Director, Digital Analytics & Data Strategy

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCU News Group is looking for a Director of Digital Analytics & Data Strategy to join our Research team at 30 Rock in New York, and drive forward the future of news products for the next generation of news consumers.  This position will support NBCU News Group brands such as NBC News, MSNBC and TODAY across digital platforms with data analytics and performance insights.  A visible role, managing requests and reports for stakeholders from business units across the organization including Editorial, Audience Growth, Finance, Marketing, Communications, Technology, Product, Operations and Business Development. The Director of Digital Analytics and Data Strategy will architect a framework to support data visualizations, that uncover insights, inform strategy, and optimize performance.

Objectives

• Be a trusted data resource across the organization, center of excellence
• Define business KPIs and track progress across digital platforms for editorial and brand initiatives
• Create a data analytics framework for NBCU News Group across brands and platforms
• Visualize data driving insights and informing business and content decisions
• Find new datasets and metrics to further mature our insights and intelligence
• Communicate across research, editorial and business teams educating on data structure, methodology and performance results
• Ensure data accuracy, integrity and security throughout the data visualization lifecycle
• Be a leader and mentor on the team and within the organization

Responsibilities

• Provide expert analysis on digital trends within the news and media industry
• Share insights into user behavior, consumption patterns, content and product performance
• Support day-to-day data requests from departments across the organization with data insights and visualizations
• Oversee regular reports, dashboards and presentations for editorial and management
• Manage digital data infrastructure for NBCU News Group, maintaining data health and quality
• Build upon current data visualizations/dashboards (Domo) to create a framework for digital performance across brands and platforms
• Incorporate outstanding datasets and new brands and platforms within the News Group (Domo)
• Meet regularly with key stakeholders to support all digital data needs and challenges
• Educate research and other business units on data best practices and data infrastructure
• Manage team of two data analysts, and liaise with Business Intelligence team, to leverage data lake and expertise

Additional Requirements:

• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered 
• Must have unrestricted work authorization to work in the United States 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $130,000-$160,000 (bonus and long-term incentive eligible). 

Qualifications

• BA/BS in Data Science, Statistics, Business, Mathematics, Information Technology or related field, or equivalent work experience.
• 8+ years of experience working in digital analytics, business intelligence or product/technology
• Expert ability to manipulate data using data programming language, SQL, Python, etc.
• Advanced data collection and visualization skills using tools like Domo, Tableau, and/or Microsoft Excel
• Understanding of media metrics, digital & social analytics, ad technology and TV ratings
• Strong project management skills with experience managing multi-team workflows

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.