Senior Marketing Data Analyst

Location: Tallinn Office, Vilnius Office, Riga Office

Time Type: Full time

Job Description

We’re seeking a highly skilled and strategic Senior Marketing Data Analyst to strengthen our Marketing Analytics team and drive data-powered decision-making across our markets. You will enhance acquisition, activation, retention, and lifecycle initiatives while providing full visibility into marketing performance.

This role works closely with marketing leadership and cross-functional partners, delivering actionable insights, automating reporting, evaluating experiments, and shaping strategic direction. If you are passionate about data, dashboards, automated analytics, and modern marketing technology—join us in shaping the future of digital banking at Multitude.

Your Focus

Analytics & Strategy

• Lead advanced marketing analytics across channels (SEM, SEO & AIO, CRM, Affiliate, Social) to identify growth opportunities and improve ROI.

• Deliver strategic recommendations supporting marketing and business planning.

• Act as a key analytics partner for marketing leadership, highlighting trends, risks, and opportunities.

Reporting & Data Infrastructure

• Develop automated Power BI dashboards and improve analytical workflows.

• Build and maintain scalable data pipelines between the data warehouse and analytics platforms.

• Provide clear reporting on customer behavior, funnel performance, segmentation, attribution, campaigns, and ROI.

Data Quality & Cross-Functional Collaboration

• Ensure data accuracy in partnership with data engineering, data governance, and IT.

• Collaborate with Risk, Data Warehouse, and Data Science teams on shared analytical projects.

Customer Analytics & Experimentation

• Conduct segmentation, customer base analysis, LTV modeling, churn insights, and behavioral analytics.

• Design and interpret A/B tests and experiments to guide strategy.

• Evaluate media investments and attribution models to maximize return on marketing spend.

Communication & Leadership

• Present insights clearly to both technical and non-technical stakeholders, including senior management.

• Represent Marketing Analytics in squad- and tribe-level forums.

• Mentor junior analysts and promote analytical best practices.

Innovation

• Identify new tools, methodologies, and data sources to enhance analytics capabilities.

• Stay current on industry, technology, and market trends.

Required Skills & Qualifications

Experience & Education

• Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Economics, Data Science, or related field.

• 4+ years of experience in marketing analytics, BI, or similar analytical roles.

• Experience in fintech, banking, or other data-driven industries is an advantage.

Technical Skills

• Strong SQL skills and experience with data warehouses (MSSQL, BigQuery).

• Expertise in Power BI (DAX, M) and data visualization.

• Python or R knowledge is a plus.

• Familiarity with A/B testing, attribution models, and ROI analysis.

Soft Skills

• Strategic thinker with strong analytical problem-solving abilities.

• Excellent communication and data storytelling skills.

• Ability to manage multiple priorities and work independently.

• High attention to detail and accuracy.

• Fluent English (spoken & written).

This role is open to candidates in multiple locations across the Baltics, and compensation is aligned with local market standards.

• Latvia & Lithuania: The salary range is €3,500 to €4,000 gross monthly. Our final offer to you will be set up fairly, considering your skills and experience.

• Estonia: Salary details will be discussed during the hiring process, based on your experience and the role’s scope.

We offer:

• A Truly Global Workplace – work with professionals from 40+ nationalities, bringing diverse expertise, perspectives, and a collaborative international culture.

• Hybrid & Flexible Work – we support work-life balance with remote work options and modern office spaces across Europe.

• A Culture of Growth – we invest in your future, offering LinkedIn Learning, mentorship, and professional development programmes, including HiPo and leadership development initiatives to support career advancement.

• Financial Growth Opportunities – benefit from our share purchase matching programme, allowing you to invest in your future with matched contributions and long-term financial rewards.

• Workation Programme – work remotely from different countries for up to 2 months per year, experiencing new cultures while staying connected and productive.

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