Adobe Analytics Lead, Digital Marketing Technology - Vice President - Software Engineering

• Research, identify and recommend strategic solutions based upon business problem statements and gaps
• Perform technical analysis & design for analytics-related initiatives
• Implement technical requirements documents including Solution Design Reference (SDR)
• Provide technical guidance and oversight of analytics team members
• Design and implement solutions for personalization, migration to Adobe Experience Platform, and Customer Journey Analytics
• Design and implement a solution for the deprecation of 3rd party cookies
• Manage tag containers, variables and implement content tagging
• Implement tags via Adobe Launch based upon Solutions Design Reference (SDR)
• Coordinate with website developers for Analytics integration
• Perform end-to-end QA testing for Analytics and Target integrations.
• Manage ad pixels, third-party tags for digital campaigns
• Perform multiple client Web analytics tool implementation projects at once
• Ensure analytics are consistently implemented across digital properties
• Create dashboards in workspace for business to track website performance
• Diagnose and troubleshoot analytics implementation and platform configuration issues
• Maintain best practices 

• At least 10+ years' relevant experience would generally be expected to find the skills required for this role with Bachelor's/Master's Degree in Computer Science, Information Systems or related field
• 7+ years hands on experience implementing Adobe Analytics integration using Adobe Launch
• 10+ years of experience in technical analysis, design and development
• Experience with Adobe Target personalization
• Subject matter expert in Adobe's Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
• Experience with developing custom reports via Adobe Analytics
• Strong hands-on with advanced JavaScript and jQuery
• Experience debugging with browser developer tools, Adobe Analytics debugger and ObservePoint
• Well versed with Adobe Analytics features (variable configurations, segments, SAINT classifications etc.)
• Document Solution Design Reference (SDR)
• Fluent in digital marketing terminology
• Strong understanding of SDLC

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 85 years. At our foundation are five core values — putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back — that guide our more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find trusted colleagues, committed mentors and a culture that values diverse perspectives, individual intellect and cross-collaboration. We Firm is differentiated by the caliber of our diverse team. While our company culture and commitment to inclusion define our legacy and shape our future, helping to strengthen our business and bring value to clients around the world. Learn more about how we put this commitment to action: morganstanley.com/diversity. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry.

We're committed to bringing passion and customer focus to the business.

Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximize their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives, and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing, and advancing individuals based on their skills and talents.