Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
This role is Hybrid out of our Bentonville, AR location.
Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our Walmart business by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Walmart Customer Business Team (CBT).
This role will work closely with the Walmart team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.
Ultimately, the Walmart Omnichannel Activation Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all Walmart digital commerce operations into our everyday business management.
Main Responsibilities
Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across Walmart and the MDLZ organization to remove barriers for growth.
Drive omnichannel activations for MDLZ brands at Walmart in partnership with the Walmart CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Walmart business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.
Key KPIs:
Market share – total, in-store and online
Revenue and volume growth
Delivery of impactful omnichannel marketing activations at Walmart
Stakeholders:
External
Walmart merchant, Walmart Connect and Walmart Luminate teams
External Media Agencies & Data Vendors
Peer Network
Internal
Walmart Vice President, Customer Vice Presidents (CVP), Sales Planner, and key cross functional business leads
Insights & Analytics teams across the organization
Media & Retail Media Strategy organization
Category marketing teams
Omnichannel Marketing & Activation Team across customers
Travel: Up to 25%
Qualifications:
Shopper, trade or brand marketing experience preferred
Bachelor's Degree Required
Digital commerce and retail media experience a plus
4-6 years of CPG experience
Experience with Walmart Luminate a plus
Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
Knows how to get things done both through formal channels and informal network
Establishes partnerships with key internal support functions and stakeholders
Instills trust and credibility with customers to influence strategies and tactics
Understands origin and reasoning behind best practices; shares best practices across team
Competent presenting to internal and external leaders, can be trusted during challenging questioning
Experience driving success with a cross functional team
Strong, proactive communication skills
Customer focus, management planning
Capability/background in analytics and insights
Connection to external industry resources
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
RegularCategory Planning & ActivationSales
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