Insight & Analytics Manager, Vietnam

Location: Ho Chi Minh, Vietnam

Time Type: Full time

Job Description

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Together with analytics team leaders you will support our business with excellent data models to uncover trends that can drive long-term business results.

How you will contribute

You will: 

• Execute the business analytics agenda in conjunction with analytics team leaders
• Work with best-in-class external partners who leverage analytics tools and processes
• Use models/algorithms to uncover signals/patterns and trends to drive long-term business performance
• Execute the business analytics agenda using a methodical approach that conveys to stakeholders what business analytics will deliver

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Using data analysis to make recommendations to analytic leaders
• Understanding in best-in-class analytics practices
• Knowledge of Indicators (KPI's) and scorecards
• Knowledge of BI tools like Tableau, Excel, Alteryx, R, Python, etc. is a plus

POSITION PURPOSE

• The role –Insights & Analytics Manager for Vietnam, is designed to partner with the local and regional teams, delivering insights that inspire growth and top-tier financial business results. 

• This role leads the use of syndicated data, panel data as well as qualitative and quantitative market research methods to develop plans and activities required to provide timely and insightful consumer and market place information and understanding which can be used as the basis for decisions for the category.

• The role will also be responsible for converting in-depth shopping and retail insights into growth-driving customer strategies and recommendations for VN

• Importantly, the manager is expected to have the capability required to integrate and synthesize knowledge across insights and analytics and be able to communicate this in a manner that drives action. 

• The role also ensures that Mondelez’s best practices and world class analytic research programs are put to practice consistently.

MAIN RESPONSIBILITIES

Business Impact 

• Demonstrate candor and courage, with supervision and support of Manager, in influencing key stakeholders in driving insights into action and enabling market dynamics and consumer/shopper-centric decisions that deliver superior business results

• Proactively participate, with the manager’s  support, in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.

• Drive brand equity through strong collaboration with Marketing team to ensure strong consumers value equation

• Lead delivery and application of consumer segmentation and shopper insights leading to strong & sustainable retail-level strategies

• Collaborate with regional Insights team to leverage broad consumer knowledge, brand dynamics across markets and analytical tools to effectively drive regional and local business agenda 

Generating behavior changing Insights  

• Proactively identify strategic issues and knowledge gaps within the category, country / region and generate hypotheses for validation

• Ensure that optimal and creative research solutions (including qualitative, quantitative, syndicated and advanced analytics tool), are developed and utilised and that Best Practices methodologies are applied

• Guide business decisions by generating powerful insights for category, brand, shopper utilising qualitative and quantitative research tools & techniques:

+ Retail market measurments

+ Brand tracking

+ Purchase dynamics through panel analysis

+ Communication development and evaluation 

+ Product tests

+ Building Innovation ideas and identifying effective launch bundles

+ Category growth forecasting 

+ Shopper Insights (Path to purchase shopper journey, shopper profiling, drivers/barriers, trip missions, etc.)

+ Consumer Segmentation

+ Social Listening

• Accountable for delivering a solid Category & Shopper Insights plan working with Manager and broader I&A team within the budget, time and resource constraints, aligned with business priorities  

• Recommend best practices to regional team to facilitate the integration of country and regional Insights plans

Resource management & Supplier selection 

• Identify strong suppliers and develop agency partner relationships: Proactively build and maintain effective agency relationships. Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners.

• Maximise value and efficiency of research expenditures and ensure compliance with Mondelēz procurement and accounting policies and procedures 

• On going, manage the regional supplier relationship in alignment with Manager, for retail data purchases, ensuring service and added value is delivered consistently

• Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables

• Responsible for ensuring appropriate knowledge management, leveraging Mondelez tools

JOB REQUIREMENTS

• Bachelor's or master's degree in Business Administration (or other relevant)

• Minimum 5 years of experience in market research and marketing management

• Expertise in the analysis and communication of research information

• High level of technical market research, marketing, analytical expertise essential

• Experience in building compelling insight from multi data sources to influence business decisions

• Excellent presentation, effective written communication skills

• Strong business acumen, organizational and strategic agility, good stakeholder management and dealing with ambiguity skills

• Result-oriented and creative

• Fluent in English

Number of Openings Available

Business Unit Summary

Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type