Senior Analyst India-Bangalore-Ecoworld

Job Title

Job Description

To support the Research & Insights function in mining and packaging research-driven insights from first-party, social listening, intent segment as well as secondary/syndicated/ proprietary data, in addition to providing day-to-day support on process-centric activities/tasks & deliverables. The position will support the research, analysis & insights requirements from our U.S. based teams - including other vertical research, sales, and marketing teams; and will leverage omni-channel data to craft compelling insights to help generate business for the organization.

Key Responsibilities:

·       Provide data-driven insights for advertising sales and/or editorial queries, leveraging a smart toolkit of resources – varying from first-party analytics (Google Analytics/Looker), social listening (Netbase/Quid Monitor, ListenFirst), syndicated (MRI-Simmons, Ipsos, comScore, IQVIA), and proprietary industry-first intent targeting tool - to build compelling data-driven audience stories to support sales team efforts.

·       Co-lead and/or support the research lead/manager in the creation/update of sales/marketing collaterals including category materials (across multiple industries like Health/Wellness, Pharma, Finance, Food & Beverages, etc.), case studies, audience data sheets, general presentations and custom ad-hoc projects as required by the sales/marketing teams.

·       Confidently interact with pertinent stakeholders across research, sales and marketing – to address their specific project-related queries, with a clear focus on delivery and client satisfaction.

·       Develop and maintain strong and productive working relationships with relevant stakeholder(s) supporting research services and demonstrating keen problem-solving skills.

·       Support senior team members in challenging ad-hoc custom research assignments and data partnerships.

Mandatory Requirements & Skills:

·       MBAs (2 to 4 years’ work experience) or Bachelors (4 to 6 years’ work experience) with a background in Media/Marketing/Research (preferably worked in a market research organization or the research department of a reputed organization).

·       At least 1-2 years of solid experience working on digital/web/site analytics tools like Google Analytics (preferred) or Adobe Analytics.

·       Demonstrated proficiency with any social listening tool like Netbase/Quid Monitor (preferred), ListenFirst, Sprout Social, Talkwalker, Hootsuite, etc.

·       Highly proficient in Microsoft office tools (PowerPoint, Word, Excel) and/or Google Office Suite (Sheets, Docs, Slides)

·       Highly analytical

·       Strong attention to detail

·       Excellent English language communication

·       Ability to multi-task; juggle a range of assignments with a high degree of autonomy and work within tight timelines.

·       Good conceptual thinking and ideation skills; passion for data & insights

·       Excellent presentation-building skills

·       Good relationship-building skills

Good to Have:

·       Experience in or exposure to the Healthcare/Pharma industry, especially for the US market.

·       User-side experience of BI/Data visualization tools like Looker (preferred), Tableau, or PowerBI

·       Prior experience with syndicated data tools & resources such as MRI-Simmons, Ipsos Affluent Survey, comScore, Starch, MediaRadar

·       Prior experience/exposure to Publishing business, particularly in Digital Media

·       Intermediate/Advanced skills with MS-Excel (Lookups, Arrays, Power Pivots, VBA*)

·       Descriptive & Inferential statistics with exposure to R/Python/SQL

·       Proficiency in American English and/or experience working with US based clientele.

·       Good understanding of the US market and/or exposure to American pop-culture & advertising trends for major brands/advertisers, by virtue of having worked with or studied in the US.

Designation: Senior Analyst – Research & Insights (R&I)

Working Hours:  1PM - 10PM IST

Work Location: RMZ Eco World, Bengaluru

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.