What You’ll Be Doing
- Develop and maintain marketing websites and landing pages using Hugo and other Jamstack tools.
- Optimise website performance, responsiveness, and accessibility to ensure a seamless user experience.
- Implement and maintain SEO best practices to enhance organic search visibility and drive traffic.
- Collaborate with designers, content creators, and marketing strategists to execute marketing campaigns and web projects.
- Ensure seamless integration of web assets with content management, analytics, and marketing platforms.
- Troubleshoot and resolve front-end development issues, ensuring smooth digital experiences across all platforms.
- Utilise A/B testing, CRO tools such as VWO, and performance tracking to improve website conversion rates.
- Work with analytics tools such as Google Tag Manager, Google Analytics, and Segment to track user interactions and provide insights on web performance.
- Ensure compliance with privacy laws (GDPR, CCPA, Aus Privacy Act, etc.) in website tracking and data collection.
- Work with web hosting providers and manage platform configurations to ensure optimal uptime and security.
What We Are Looking For
- 5+ years of experience in front-end web development, preferably within a marketing or digital environment.
- Strong expertise in Hugo or similar SSG and CMS platforms.
- Proficiency in HTML, CSS, JavaScript, and responsive web development.
- Experience working with Google Tag Manager, Google Analytics, Segment, and other tracking technologies.
- Understanding of client and server-side tracking and experience with implementation.
- Familiarity with personalisation and segmentation tools to enhance user experience.
- Experience working with web hosting providers and platforms.
- Strong problem-solving skills and ability to work collaboratively with cross-functional teams.
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