Director, Offers Transformation Advertiser Lead

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Offers Transformation Advertiser Lead

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution.

Role:

Mastercard Loyalty Solutions is the world's largest loyalty company, a service division within Mastercard that provides reward programs, offers, and benefits to both financial institutions/distributors and merchants/advertiser. We manage over 600 million accounts on our loyalty systems, serving over 2,000 global clients. We offer an end-to-end outsourced service and are at the forefront of next-generation loyalty solutions, enabled by our global team consists of 900 loyalty specialists working across the world, leading the integration of loyalty with payments.

Offers is focused on driving revenue through our proprietary platform and merchant/advertiser network. We are on a transformational journey, with ambitious goals and is currently seeking a Director of Offers Transformation, Advertiser Lead to join our product organization. Offers is seeking an experienced individual in the advertising and media space to help shape and define our value to attract advertisers and merchant buying centres and evangelize our suite of capabilities. Reporting into VP, Global Offers, this role will be responsible for defining Offers right to play across the entire marketing funnel. This role will have high visibility across the enterprise given the strategic importance to Mastercard Services and requires the ideal candidate to have deep understanding of the advertising/media landscape, have a proven track record collaborating with both technical and non-technical stakeholders across the business, and is comfortable with ambiguity. This individual must be comfortable with ambiguity, a fast-paced environment and responding effectively to industry direction.

- Define and lead Offers’ long-term vision in the media network space across the marketing funnel
- Works closely with functional partners including sales, communications, marketing, and product development to ensure strong market positioning and competitive tool set
- Identifies emerging distribution channels required for business success
- Defines the programmatic strategic approach including required connections to DSP, SSP, and other providers to ensure business success offering
- Works closely with sales to ensure accurate selling of ad-sales
- Works closely with Offers growth leads to define monetization approach with ongoing pulse on market
- Be a thought partner, driving awareness across the organization on Offers’ role in the media network space

About You:

- Background experience in advertising, ad-tech, product development, start up
- Seasoned individual who has deep understanding of the advertising needs
- Vast understanding of marketing funnel requirements and required engagements for advertiser success
- Comfortable with ambiguity and working independently
- Expert knowledge in programmatic advertising, omni-channel needs and measurement
- Hired and strong people management experience
- Strong partnership and collaboration skills, fostering trust with both internal and external partners
- Demonstrated ability to act with persistent and relentless sense of urgency
- Proven ability to manage multiple projects at a time
- Excellent verbal and written communication skills with the ability to effectively communicate with senior-level executives, both internally and externally
- Strong competency preparing presentation materials with strong storytelling
- Bachelor’s degree required. MBA preferred

Some travel required

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.