Digital Product and Engagement Senior Associate.Egypt-SMEs-NeoBiz.Retail Banking

Location: Egypt

Digital Product Enablement

• Support day-to-day activities related to NEO BIZ digital products and features.
• Assist in documenting business requirements, customer journeys, and enhancement requests.
• Coordinate with technology, design, operations, legal, CX, marketing, digital governance and compliance teams to support product delivery.
• Participate in UAT testing and post-launch monitoring to ensure product quality and stability.
• Track post-launch performance and support continuous improvement initiatives.

Digital Customer Engagement

• Support execution of customer engagement initiatives across digital channels (SMS, in-app, email, etc.).
• Assist in creating lifecycle-based communication journeys (onboarding, activation, cross-sell, retention).
• Support segmentation and engagement logic.
• Ensure all communications adhere to internal policies, regulatory guidelines, and Bank policies.
• Monitor engagement campaign results and suggest optimization opportunities.

Customer Experience & Journey Optimization

• Support analysis of customer behavior, feedback, and service insights.
• Identify journey gaps or friction points and contribute to improvement recommendations.
• Assist in managing customer feedback loops from digital channels and service teams.

Reporting & Insights

• Assist in preparing regular reports and dashboards on product usage and engagement.
• Track performance KPIs such as adoption, activation, and engagement trends.
• Support data-driven decision-making through insights and summaries for
• Collaborating and engaging with key stakeholders - Products, Customer Experience, Fulfillment, Operations, Technology, MIS, Compliance, Legal and Marketing
• Ensure products, programs, services, operations, activities, backend & tracking are ready 

Ensure full compliance with all relevant stakeholders and related policies and procedures