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Luxury Presence

Associate Director of Product, Performance Marketing

Remote US
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Description
About Us
Luxury Presence is the fastest-growing digital platform for agents, teams, and brokerages. Our award-winning real estate websites, modern marketing solutions, and AI-powered mobile platform help agents attract more business, work more efficiently, and serve their clients. Since launching in 2016, Luxury Presence has been trusted by more than 50,000 real estate professionals, including over 20 Wall Street Journal Top 100 agents.

About the Role
We’re looking for an Associate Director of Product with deep expertise in performance marketing and lead generation to own the productization of our Paid Ads and lead gen and nurturing offerings. We’ve built a best-in-class Paid Ads solution that has achieved strong product-market fit through a human-powered model. Now, we’re ready to take the next step: scaling this offering to thousands of agents through technology. You’ll also provide remarkable ROI to our customers by delivering them a high volume of high-quality leads (prospective home buyers and sellers) at a remarkably low cost through AI-driven lead nurturing and optimization of our customers’ lead capture funnels. As the Associate Director of Product, you’ll own the vision, strategy, and execution for this high-impact offering while managing a small team of Paid Ads specialists. This role is an opportunity to create transformative solutions that drive value for our clients and accelerate our growth.

What You’ll Do

  • Productize the Paid Ads Offering: Develop a roadmap and lead the transition of our human-powered Paid Ads service into a scalable technology-driven product.
  • Develop AI Lead Nurturing Solutions: Collaborate with cross-functional teams to design and implement AI-driven lead nurturing tools that help clients convert leads into active buyers and sellers, enhancing their marketing ROI.
  • Campaign Performance & Insights: Leverage your knowledge in performance marketing to set standards for paid ads campaign success and deliver insights that drive client value.
  • Team Leadership: Oversee a small team of Paid Ads specialists, ensuring operational excellence and high-quality execution while scaling team processes.
  • Collaborate Cross-Functionally: Work with engineering, design, and go-to-market teams to develop product requirements, prioritize features, and deliver solutions that meet client needs.
  • Drive Innovation: Stay ahead of performance marketing and lead generation and nurturing trends, identifying opportunities for automation and innovation to continuously improve our product offering.

What We’re Looking For

  • Performance Marketing Expertise: 5+ years of experience in performance marketing, with a deep understanding of paid media (e.g., Google Ads, Meta Ads).
  • Lead Generation & Nurturing Expertise: 2+ years of experience in lead generation and nurturing, with a deep understanding of best practices for driving high conversion rates.
  • Product Management Expertise: Proven success as a product manager, preferably in a SaaS or marketing technology company.
  • Strong Analytical Skills: Ability to interpret data, draw actionable insights, and measure product success.
  • Leadership Abilities: Experience managing teams and scaling and optimizing operational processes.
  • Customer-Obsessed: A passion for delivering value to customers and solving their problems through innovative solutions.
  • Real Estate Industry Knowledge (a plus): Familiarity with the residential real estate market is a bonus but not required.

Why Join Us?

  • Shape the Future: Own the roadmap for a key value driver of our flagship product and make a significant impact on the company’s growth.
  • Collaborative Culture: Work alongside a team of passionate, talented individuals who are committed to building best-in-class solutions.
  • Growth Opportunities: Be part of a high-growth company where you can grow your career as we scale.
  • Flexible Work Environment: Enjoy the flexibility of working remotely.
Who we are: Luxury Presence is the real estate industry's most powerful marketing platform, providing award winning websites and cutting edge tech to the world’s top agents.
 
Founded in 2016 by Stanford Business School alumni Malte Kramer, Luxury Presence currently serves over 50,000 agents in the U.S. and Canada with its SaaS model — including over 20 of the top 100 WSJ real estate agents and teams. In addition, Luxury Presence is the official website partner to some of the industry's most powerful brokerages.
 
The Los Angeles-based SaaS company raised $25.9 million for its Series B round and recently announced $19.2M Series B-1. Bessemer Venture Partners led the round alongside fellow existing investors Toba Capital and Switch Ventures. Former Dallas Mavericks basketball player Dirk Nowitzki also participated in the round, along with other angel investors. 
 
Its solutions include stunning website design, an engaging home search tool, an agent-to-agent listing referral network, powerful content & SEO strategies, expert-lead social media management, and digital advertising for lead generation. In 2020, Luxury Presence was recognized as a Best Place to Work by BuiltinLA and by Inc. as the 322nd fastest growing private company in America and then again in 2021 — LP ranked 598th. 
 
Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Luxury Presence
Luxury Presence
Advertising Real Estate

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