Lead Solutions Marketing Manager, Healthcare & Financial Services.

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

Lead Solutions Marketing Manager, Healthcare & Financial Services

As Lead Solutions Marketing Manager, you will be focused on developing the GTM strategy and execution for Healthcare and Financial Services (FINs) brands globally. This role will be responsible for the creation, ownership, and iteration of multi-product solutions marketing content including messaging, sales tools, and marketing assets – all in support of developing a strategic GTM plan and its related execution.  

You will be the industry expert and voice of the customer, working very closely with your commercial industry leads, product marketers, marketing and enablement teams to commercialize products, develop go-to-market plans, and craft differentiated solutions messaging that deliver against industry-specific business objectives. This is a perfect role for someone who is a self-starter, strategic thinker, and wants to make a difference every day

Reporting to the VP of Solutions Marketing & Strategy, this individual will be a leader in the solution marketing team, serve as an expert on our solutions, and communicate their value to internal and external audiences. The role is highly-visible and requires someone who can build relationships across the organization and drive alignment on priorities and strategy.

Key Responsibilities: 

• Be the subject matter expert and strategic partner to the commercial team across  your key industries, healthcare and financial services

• Own crafting differentiated external solution narratives and messaging that elevate LiveRamp’s market position and drives new business growth

• Partner with Product Marketing to develop easy-to-understand industry solutions-focused go to market programs, content, and activities  

• Contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption

• Oversee the development of audience-based go-to-market strategies to achieve pipeline, adoption, and revenue targets

• Educate the organization on your industries’ key trends: market dynamics, client challenges, news and relevant competitor news, etc

• Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories

• Produce high-value external content for all stages of the funnel 

• Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product

• Track, measure, and report against key solutions and marketing KPIs

Job Qualifications:   

• Proven B2B/SaaS solutions marketing leader or Healthcare/Financial Services marketing leader with 6+ years of experience

• Demonstrated experience in building breakthrough solutions positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations

• Deep adtech & data industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output

• A strong strategic revenue-related background and mindset

• Ability to craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects

• Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute

• Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate solutions capabilities into real business value

• Executive presence as well as strong leadership skills to influence across organizational lines

• Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner

• Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment

• Startup personality: smart, ethical, friendly, hard-working and proactive (no exceptions)

Bonus Points:

• Deep understanding of marketing and advertising technology.

• Deep understanding of healthcare and other regulated industries.

• Experience interfacing with a global team

The approximate annual base compensation range is $137,000 to $203,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.  

Benefits:

• People: Work with talented, collaborative, and friendly people who love what they do.

• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 

• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.

• Whole Health Package: Medical, dental, vision, life, disability, long term care, accident and critical illness insurance, pre-tax accounts (health, dependent and commuter), and a family forming benefit through Carrot. Plus Milk Stork, backup child and elder care, and discount on pet insurance, mental health support (via Mines)

• FlexPerks reimbursement program to provide flexibility and choice ($375/quarter) for fitness, emotional, financial, family, travel and entertainment, convenience and security expenses. (U.S. LiveRampers)

• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.  Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)

• RampRemote: A comprehensive office equipment and ergonomics program—we prove you with equipment and tools to be your most productive self, no matter where you're located.

• Location: work in the heart of San Francisco, New York City, Boston, Little Rock and/or from home (remote-eligible roles)

#LI-Remote

More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.