Paid Search Media Specialist

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

We are looking for a talented, motivated & data driven media specialist to join Bedoe, Liberty Mutual Insurance's in-house Media team, specializing in Paid Search execution and analytics. This team member will be accountable for both campaign management across our main insurance products & brand (incl. daily tracking, performance optimization, and monthly budgeting) as well as driving forward our team’s key strategic priorities. Candidates must be comfortable working in a rapidly evolving space with complex data, be capable of creating & articulating a defensible point of view and be proficient when implementing, optimizing, and measuring campaigns directly with internal and external partners as the primary relationship owner.

Responsibilities:

• Be a core member of Liberty Mutual’s in-house media buying team and partner with peers to develop holistic media execution across Paid Search. Autonomously monitor, optimize, and manage various accounts and provide strategic insights to improve efficiencies and increase scale.
• Own Monthly/Weekly/Daily campaign performance tracking, budget management, and key KPI tracking (including conversion, cost per acquisition, and profitability). Ensure targeting and bidding strategies support larger tactic goals, proactively analyze, recommend, and implement sophisticated campaign optimizations.
• Build relationships and collaborate effectively across key internal and external stakeholders, including creative, channel, modeling, and platform partners (i.e. Google, Bing, etc.).
• Utilize a variety of tools and sources to conduct analyses that will inform media optimizations and quantify business value of campaigns and present findings to leadership.
• Build subject matter expertise in a rapidly evolving space and seek out new and creative opportunities to grow and optimize overall marketing spend.

Candidates residing within 50 miles from a hub office (Boston, Plano, Portsmouth, Columbus) will follow the company’s hybrid work arrangements (WFH 3x per week, in office 2x per week). Open to a remote position if candidates reside in Eastern or Central time zones.

• Competencies typically acquired through a bachelor`s degree or equivalent experience and 2+ years of relevant and progressively more responsible experience.
• Solid planning, organizational, analytical, strategy, decision making, and communication skills.
• Displays highly effective relationship management skills.
• Knowledge of relevant marketing tools and data sources (e.g. SAS/SQL, Excel Power BI, Google Ads, Microsoft Advertising).
• Experience analyzing key media metrics and conducting testing/pilots using a disciplined and data driven approach.

**This position may have in-office requirements depending on candidate location.**

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.

Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work® US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Fair Chance Notices

• California
• San Francisco
• Los Angeles
• Philadelphia