Senior Marketing Data Analyst (m/f/d)

Location: Munich (Germany)

Department: Data & Analytics

AutoScout24 is on a mission to revolutionize how marketing decisions are driven through data and analytics. We are seeking an experienced and motivated Marketing Data Analyst (m/f/d) to take ownership of our marketing analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel. This role is perfect for someone who combines strong technical skills with sharp business judgment - and who thrives working close to top management on high-impact, complex analyses. 

Our team treats AI as a core working principle. We actively integrate AI tools into our day-to-day workflows to raise the speed, quality, and depth of our analytics work — and we expect this mindset from everyone who joins us. 

What you will do 

• Design and implement scalable data models and pipelines within our Data Lake, to integrate and manage marketing data across channels. 

• Build and maintain engaging dashboards to monitor demand, user acquisition and marketing efficiency, following best practices in data visualization to deliver clear and actionable insights. 

• Empower marketing teams with self-service analytics by curating reliable data sources and building automated, scalable data solutions that enable independent, data-driven decision-making. 

• Work closely with online, app, and offline marketing teams to deliver insights and recommendations that optimize multi-channel efforts, media planning, budget allocation, and user acquisition. 

• Partner with fellow analysts to evaluate performance across key platforms — including Google Analytics, Adjust, AppsFlyer, Google Ads, Meta, and Criteo — and translate findings into strategy. 

• Lead exploratory analytics projects — including new KPI development, A/B testing, incrementality studies, offline measurement, and attribution modelling — to address evolving business challenges. 

• Contribute technical expertise and business judgment to deep-dive analyses and reports for senior and top management, and lead multi-disciplinary projects end-to-end, managing timelines and stakeholder communication. 

• Leverage AI tools and automation to increase the efficiency, quality, and scale of analytical work — from data preparation and insight generation to reporting and stakeholder communication. 

What you will bring 

• 4+ years of experience in marketing analytics, ideally in online marketplaces, B2C or B2B environments, with a strong grasp of online and app marketing, campaign optimization, and budget allocation. 

• Proficiency in SQL and hands-on experience building data pipelines and ELT workflows using tools like Airflow and dbt, with familiarity across cloud platforms such as BigQuery, Redshift, or Snowflake. 

• Strong experience with BI and dashboarding tools (Tableau, QuickSight, PowerBI, or similar) and a solid understanding of data visualization best practices. 

• Deep understanding of Google Analytics, MMPs (Adjust, AppsFlyer), and major ad platforms (Google, Meta, Criteo), including tracking systems and reporting structures. 

• Proven ability to translate complex data into clear, actionable recommendations for both technical and non-technical audiences, including C-level stakeholders. 

• Outstanding attention to detail and a strong analytical mindset, with a grasp of statistical concepts to deliver effective and pragmatic solutions. 

• A proven track record of proactively and independently leading cross-functional analytics initiatives in a collaborative, multi-level organization. 

• A proactive approach to integrating AI tools into analytical workflows — with genuine curiosity about how AI can improve the speed and quality of data work. 

• Excellent verbal and written English skills. 

Nice to have 

Experience with web/app marketing attribution, budget planning, or forecasting models · Amazon QuickSight · Google Search Console · Google Tag Manager