Automation Expert (AI & Workflow Automation)
Location: Remote
LearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries—from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self-paced learning. Our mission is to make professional development simple, engaging, and impactful—anytime, anywhere.
Role Overview:
We are looking for a hands-on Automation & CRM Specialist to help improve our marketing, sales, and operational workflows. This role focuses on automating outreach, increasing response rates, and building data-driven systems using AI and workflow tools integrated with Salesforce.
You will work closely with our US-based team to implement automation, optimize email and SMS campaigns, and create systems that reduce manual effort and improve conversion rates.
Key Responsibilities:
Implement and optimize email deliverability infrastructure (SPF, DKIM, DMARC, domain warming, subdomains).
Develop AI-driven personalization for email and SMS campaigns with compliance guardrails.
Automate workflows across marketing, sales, and servicing using Salesforce and other systems.
Integrate APIs to streamline data between platforms (TMO Pro, Salesforce, etc.).
Build and maintain historical DTR (Delinquent Tax Roll) master database for predictive analytics.
Monitor and improve campaign performance, including PPC/Facebook ads and landing pages.
Ensure compliance with TCPA, CAN-SPAM, and advertising regulations.
Qualifications & Requirements:
Hands-on experience with workflow automation tools and CRM systems (Salesforce preferred).
Understanding of email/SMS automation and deliverability best practices.
Basic knowledge of AI/LLM-driven personalization or willingness to learn.
Strong analytical skills; ability to measure ROI and optimize campaigns.
Proficient English communication skills to collaborate with US-based team.
Comfortable working remotely and managing tasks independently.
Experience in fintech, regulated industries, or marketing automation is a plus.
Desired Skills:
Problem-solving mindset with a systems-thinking approach.
Ability to document and implement repeatable automation processes.
Familiarity with API integrations between different software systems.
Attention to detail in compliance and data handling.
This is a remote opportunity.
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